MrBeast and Ryan's World cater to different age groups and content preferences. MrBeast dominates in subscriber count and views, appealing to an older demographic with high-production, philanthropic content. Ryan's World focuses on young children with diverse, child-friendly content, but faces challenges in engagement and transparency.
| Attribute | MrBeast | Ryan's World |
|---|---|---|
| Subscriber count | Over 410 million (as of June 30, 2025) | Approximately 39.6 million |
| Average view count per video | Averages 86.6 million views per video. | Approximately 681.8K. However, many videos have views in the millions. |
| Video production quality | Known for fast-paced videos and high production values. He invests millions into each video. | The channel employs a team of 30-40 people, including video editors, producers, animators, voice actors, and scriptwriters. |
| Content originality | MrBeast's mass-scale giveaways are considered original, and he is credited with popularizing that format. His content combines elements of popular culture, competition, and philanthropy. He is known for high-stakes, high-reward challenges. | Initially focused on toy reviews and unboxing, the channel has evolved to include educational content, science experiments, DIY projects, animated content, and family challenges. |
| Target audience age range | Primarily Gen-Z and millennials (18-34 years old). However, his content also attracts younger and older viewers. A core audience consists of teenagers and young adults. Families also comprise a significant portion of his audience. | Primarily aimed at children ages 3-7, though some content targets a broader audience. |
| Frequency of uploads | Publishes 1-2 videos per month on his main channel. | Releasing approximately 25 videos a week across all channels. The main channel typically releases a new video daily. |
| Sponsorship and brand deals | Collaborates with brands that align with his values. Brands pay significant amounts for shout-outs. He integrates sponsors into his videos while maintaining transparency. | Ryan's World has partnered with major brands like Colgate, Nickelodeon, Walmart, Target, Skechers, and Amazon. |
| Engagement rate (likes, comments, shares) | Average engagement rate is considered "Average" compared to similar channels. | Low compared to similar channels, with an overall engagement rate of 0.69% in June 2025. The like-to-comment ratio is 0.00, which is considered "N/A" compared to similar channels. |
| Variety of content formats | Offers diverse content, maintaining a central theme of generosity while exploring different formats and topics. His channels include gaming, philanthropy, and reactions. | Includes toy reviews, unboxing videos, science experiments, educational segments, family challenges, animated adventures, and vlogs. |
| Philanthropic activities | Known for charitable acts, such as planting trees and donating to shelters. | Ryan's World has engaged in philanthropic activities, including donating toys and games to hospitalized children through partnerships with organizations like Starlight Children's Foundation. |
| Merchandise availability | Has a strong brand presence with merchandise, including t-shirts and hoodies. | Extensive merchandise line including toys, clothing, accessories, and home goods are sold in major retailers like Walmart and Target. There are over 1,600 licensed products across 30 countries. |
| Number of employees/team size | Employs over 250 people, including writers, editors, and producers. Some sources mention around 60 to 200 full-time employees. | Sunlight Entertainment, the production company for Ryan's World, employs a team of approximately 30-40 people. |
| Ratings | Common Sense Media rates MrBeast's content for ages 14+ due to challenges, prizes, and potential materialism. | Not available |
| Pros | Content often features large donations and charitable acts. The wholesome aspect of his charitable acts makes his content family-friendly, promoting positive messages about generosity and kindness. Collaborations with other YouTubers help MrBeast tap into different audiences. Continuously evolves his content and adapts to changing trends and audience preferences. | Child-friendly content. Variety of content formats. Philanthropic activities. Extensive merchandise line. Evolved content to include educational content, science experiments, DIY projects, animated content, and family challenges. |
| Cons | Has acknowledged and apologized for past inappropriate jokes. Has also faced criticism regarding cultural sensitivity and diversity in his content. | Low engagement rate compared to similar channels. Kids' videos generally have a low engagement rate because viewers cannot comment, like, or subscribe within the YouTube Kids App. Information on the specific handling of negative feedback is not available. Information on specific measures taken to ensure content accuracy is not available |