Dude Perfect is tailored for entertainment and family-friendly content, while TED is designed for educational and thought-provoking content. Dude Perfect has a higher engagement rate and a larger subscriber base on their main channel, but TED's TEDx channel also has a significant subscriber count and offers content across a broader range of topics.
| Attribute | Dude Perfect | TED |
|---|---|---|
| Target Audience | People of all ages, primary target is kids, especially middle school/elementary school boys; family-friendly | Broad audience interested in ideas and innovation across diverse fields, including design, technology, entertainment, business, science, and the nonprofit sector. Interested in science, education, universities, colleges, and news. |
| Content Style | Trick shots, stunts, stereotypes, and 'battles'; sports and comedy entertainment | Short, focused presentations on a single topic or idea. Speakers often share personal experiences and stories. Conversational and engaging. |
| Production Quality | High-quality | Well-produced video and audio with multiple cameras to capture different angles. |
| Frequency of Uploads | Approximately 0.5 videos per week, or 0.2 videos per month; content released every other week | One talk per weekday. |
| Average Video Length | Around 19.32 minutes | Maximum 18 minutes, average of 13.5 minutes for the 50 most-watched TEDx Talks. Suggested lengths of 3, 5, or 9 minutes. |
| Engagement Rate (likes, comments, shares) | Around 2.30% to 3.02% | Average engagement rate on TED's Instagram posts is around 0.12%. |
| Subscriber Count | Approximately 61.4 million | TED's YouTube channel has 26.3 million subscribers. TEDx Talks YouTube channel has 43.3 million subscribers. |
| Brand Partnerships & Sponsorships | Bass Pro Shops, Apex Legends, Chipotle, Dr. Pepper, SoFi; looking for long-term brand deals | Sponsors are viewed as partners who collaborate to create meaningful experiences. Sponsors cannot be speakers or have editorial control. |
| Educational Value | Could inspire creativity | TED-Ed's mission is to create lessons worth sharing and expand curiosity. Talks can be used to quickly understand new concepts, but should be verified with scientific literature. |
| Entertainment Value | Known for creativity and silliness; provides sports entertainment and comedic flair | Usually quite entertaining and well-presented. |
| Diversity of Content | Trick shots, stereotypes, and battles; expanding into new content formats | Includes scientific, cultural, political, humanitarian, and academic topics. TEDx Talks cover a range of topics, from politics to pollination. |
| Community Interaction | Engages with audience through YouTube, Instagram, Twitter, and TikTok; involves the crowd in live shows | Aims to start conversations and get people thinking. TEDx events are designed to spark deep discussion and connection in small groups. |
| Price | Not available | Not available |
| Ratings | Not available | Not available |