Both apps offer comprehensive health and wellness features, but Noom focuses more on nutrition and mental wellness with a higher price point, while Fitbit excels in activity tracking and device integration at a lower cost.
Attribute | Fitbit App | Noom |
---|---|---|
Activity Tracking Accuracy | Acceptably accurate (around 50%) for step counting, comparable to smartphone apps. | Tracks steps and exercise, syncs with Fitbit or Apple Health. Manual adjustment available. |
Sleep Monitoring Features | Tracks sleep stages using heart rate and movement, provides a sleep score; Premium offers more detailed analysis. | Partnership with Oura for sleep course on metabolism and hunger. |
Nutrition Tracking Capabilities | Allows users to log food intake. | Comprehensive database (3.7M+ options), barcode scanner, restaurant meals. Calorie tracking with color-coded system. |
Personalized Coaching and Feedback | Offers personalized guidance and actionable insights, AI features for coaching and workout suggestions. | AI and human-led coaching via chat. Coaches trained in Noom method. Personalized feedback on food choices and tailored plans. |
Integration with Wearable Devices | Integrates seamlessly with Fitbit devices and Google Pixel Watches. | Syncs with Fitbit, Garmin Connect, Google Fit, and Apple Watch for steps and weight. |
Community and Social Features | Includes Community Feed, Friends section, and Groups (Challenges and Adventures were removed). | Interest-based groups (Noom Circles) led by coaches. |
Mental Wellness Support | Offers tools for stress management, including mood logging, mindfulness content, guided breathing, and a stress management score. | Noom Mood for stress management using CBT, DBT, ACT. Includes lessons, mindfulness, mood logging, coaching. |
Exercise and Workout Programs | Fitbit Premium includes workout videos and audio sessions; Fitstar Personal Trainer app offers personalized video-based routines. | Customized plans, meal logging, water tracking, on-demand Noom Move exercise classes. Integrates with Apple Watch, Fitbit, Garmin. |
Subscription Cost | $9.99 per month or $79.99 per year; new devices often come with a free trial. | Monthly: $70, Annual: $209, Noom Med: +$49/month |