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Watches & jewelry: Cartier LOVE Bracelet vs. Audemars Piguet Royal Oak

Quick Verdict

Both the Cartier LOVE Bracelet and the Audemars Piguet Royal Oak are luxury items with strong brand recognition and resale value. The LOVE Bracelet is a symbol of love and commitment, while the Royal Oak is a high-end sports watch. The choice depends on personal preference and intended use.

Key features – Side-by-Side

AttributeCartier LOVE BraceletAudemars Piguet Royal Oak
Material18k yellow gold, white gold, or rose gold. Some are made of 950 platinum (discontinued). Versions with diamonds and gemstones. Early versions were gold-plated silver.Stainless steel, gold (yellow, rose, and white), titanium, ceramic, platinum, diamonds, sand gold (18-carat gold alloy with copper and palladium)
Design and StyleMinimalist design with screw motifs, oval shape, meant to be a "modern handcuff," symbolizing enduring love and commitment.Octagonal bezel secured with hexagonal screws, integrated bracelet, Tapisserie dial
Brand Reputation and HeritageFrench luxury goods conglomerate, known for exceptional craftsmanship and exquisite designs. Long history of serving royalty and celebrities. Synonymous with luxury, sophistication, and timeless elegance.Revolutionary luxury sports watch introduced in 1972, known for design and technical excellence
Price Range (New)$4,750 to $62,000$20,000 to over $400,000
Price Range (Pre-owned)as little as $4,050$25,000-$50,000 (steel), $60,000 to well over $150,000 (gold or complicated pieces)
Durability and Scratch ResistanceCrafted with 18k gold, durable but not entirely immune to scratching. Platinum is more scratch-resistant than gold. Scratches can be polished out.Stainless steel alloy, ceramic (exceptionally scratch-resistant), sapphire crystal, brushed and polished surfaces can show scratches
Water ResistanceNot specified50 meters (165 feet) to 300 meters (1,000 feet), high-quality gaskets and seals, some models have screw-down crowns
Clasp or Closure TypeTwo pieces bolted together with a special Cartier screwdriver. Some regular-sized versions don't have a hinge and come in two parts with screws on either side. Small bangles are in one piece, hinged on one side with screws on the other.AP folding clasp, some models have a double fold-over clasp
Comfort and FitImportant to ensure the bracelet isn't too tight. 40.5% prefer a regular or loose fit, while 43% like a snug fit. A tight fit can expand the wrist and pinch.Various sizes, bracelets designed for comfort, correctly sizing the bracelet is essential
Size and DimensionsRegular LOVE bracelets are 6.2 mm wide and 2 mm thick. Small LOVE bracelets are 3.65 mm wide. Available in sizes ranging from 15 cm to 21 cm.Case sizes range from 33mm to 44mm, classic models are available in 39mm and 41mm, various thicknesses
WeightRegular Cartier LOVE bracelet weighs around 32-35 grams. A size 16 medium LOVE bracelet weighs 23-24 grams.Ceramic models are lightweight, titanium is also known for its lightweight properties
Warranty and ServiceCartier offers complimentary cleaning for jewelry purchases from their boutiques.Regular maintenance recommended, new watches come with certificates of authenticity and a warranty
Resale ValueA well-kept bracelet generally holds around 65 80% of its retail value. Yellow gold, plain styles tend to hold the most value. Bracelets with the original box, screwdriver, certificate of authenticity, and receipt can sell for $200 $500 more.Strong value retention and appreciation, especially for discontinued or limited-edition references

Overall Comparison

Cartier LOVE Bracelet: Resale value 65-80% of retail. Audemars Piguet Royal Oak: Price ranges from $20,000 to over $400,000.

Pros and Cons

Cartier LOVE Bracelet

Pros:
  • Symbolizes enduring love and commitment
  • High resale value
  • Luxury brand
  • Timeless design
Cons:
  • Prone to scratches
  • Can be uncomfortable initially
  • Expensive
  • Requires special screwdriver to open and close

Audemars Piguet Royal Oak

Pros:
  • Comfortable bracelet
  • Secure and adjustable clasp
  • High-quality materials
  • Strong resale value
  • Variety of sizes and materials
  • Iconic design
Cons:
  • Brushed and polished surfaces can show scratches easily
  • Accuracy can vary

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