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Taxi services: Free Now vs. Bolt

Quick Verdict

Bolt appears to be the better option for users looking for cheaper fares, wider geographic coverage, and more robust safety measures. However, Free Now may be suitable for users who prioritize a user-friendly app and don't mind potentially higher prices or mixed customer support experiences.

Key features – Side-by-Side

AttributeFree NowBolt
Average fare priceHigher than other companies; unexpected 'technology fees' reportedOften cheaper than other ride-sharing services like Uber. In some cities, Bolt's rates can be 10-20% lower. Aims to keep commission lower than competitors.
App ease of useUser-friendly with an intuitive interface; quick ride hailing, real-time driver tracking, and in-app paymentsDesigned to be user-friendly, making it easy to book rides.
Driver availabilityThousands of experienced drivers; difficult in suburban areas or during peak hours'Scheduled Rides' feature helps ensure driver availability, especially during peak hours; customers may pay extra for this feature.
Waiting timeAverage taxi arrival time is about 4 minutes; waiting time fees may applyMay provide a 5-minute free waiting time after the scheduled start of a ride. Short grace period before waiting time fees apply after driver arrival.
Geographic coverageOperates in over 150 cities across nine European countries; available in major airports; withdrew from Portugal, Romania, and Sweden in 2022Available in over 600 cities across 50 countries in Africa, Asia, Europe, North America, and South America.
Vehicle CleanlinessNot availableNot available
Driver professionalismGenerally cordial and professional; carefully selects VTC drivers through a thorough application processDrivers are expected to remain professional. If a rider behaves inappropriately, the driver should stay calm, end the journey as soon as possible, and report the incident in the app.
Safety measuresLive location sharing, driver information in the app, and an in-app chat to contact the driverEmergency assist button, ride details sharing, audio trip recording, driver and rider verification, 24/7 support, ride insurance, driving time limits.
Payment optionsCard, Google Pay, Apple Pay, and PayPal; cash payments available in some regionsCredit/debit cards, Apple Pay, Google Pay, and cash.
Customer support responsivenessMixed reviews; some users report responsive support, while others describe customer service as offensive and unhelpfulAims to resolve customer issues quickly, often within 10 minutes, through self-help, automation, AI, or agent response. Contact support via the app, email, or by calling (if available in your city).
Ride booking reliabilityMixed reviews; some users have found the service reliable, while others have experienced issues such as canceled pre-booked rides or 'no car found''Scheduled Rides' feature allows customers to book rides in advance (up to 90 days).
Promotions and discountsOffers various promotions and discounts, including promo codes, a referral program, and discounts for first-time users; FREENOW Plus gives you a 10% discount on all ridesReferral codes, student discount through Student Beans, Bolt Plus (price protection, priority pick-ups, and free cancellations), occasional promo codes.

Overall Comparison

Bolt: Available in over 600 cities across 50 countries. Free Now: Operates in over 150 cities across nine European countries. Bolt aims for customer support resolution within 10 minutes. Free Now average taxi arrival time is about 4 minutes.

Pros and Cons

Free Now

Pros:
  • User-friendly app
  • Multiple payment options
  • Various promotions and discounts
  • Thousands of experienced drivers
  • Safety measures in place
Cons:
  • Higher fare prices compared to competitors
  • Unexpected 'technology fees'
  • Driver availability issues in suburban areas or during peak hours
  • Mixed reviews on customer support responsiveness
  • Mixed reviews on ride booking reliability
  • Waiting time fees may apply

Bolt

Pros:
  • Often cheaper fares compared to Uber and traditional taxis
  • User-friendly app
  • Scheduled Rides feature enhances driver availability
  • Wide geographic coverage (600+ cities)
  • Multiple safety measures
  • Various payment options
  • Responsive customer support (aims for 10-minute resolution)
  • Ride booking reliability with Scheduled Rides
  • Promotions and discounts available
Cons:
  • Vehicle cleanliness information not available
  • Typical wait times information not available

User Experiences and Feedback