Apple TV+ is the better choice for users prioritizing ad-free, high-quality original content and seamless integration with Apple devices. Peacock is more suitable for users seeking a broader range of content, including live sports, and more flexible pricing options, even if it means dealing with ads in some tiers.
| Attribute | Apple TV+ | Peacock |
|---|---|---|
| Original Content Quality | Known for critically acclaimed original content, including series and movies. Focuses on a carefully curated lineup and has received Emmy and Oscar wins. | Offers original series and films from Universal Pictures. |
| Content Variety (Movies, TV Shows, Documentaries) | Offers hundreds of exclusive shows and movies across genres like thrilling dramas, epic sci-fi, and heartwarming comedies. New releases are added weekly. | Includes movies, TV shows, documentaries, kids' content, news, and Spanish-language entertainment from Telemundo. It also offers live and on-demand access to Hallmark channels. |
| Subscription Cost | $9.99 per month. Option to save 15% annually by paying $99.99 upfront. | Peacock Premium (with ads): $10.99/month or $109.99/year. Peacock Premium Plus (ad-free): $16.99/month or $169.99/year. Select Tier: $7.99/month or $79.99/year. |
| Ad-Free Viewing Option | Offers ad-free streaming of all Apple Originals. | Peacock Premium Plus offers ad-free viewing, but some programming may still contain ads due to streaming rights. |
| Offline Download Availability | Allows users to download content to their Apple devices for offline viewing. | Available only with Peacock Premium Plus on mobile devices and tablets. A maximum of 25 pieces of content can be downloaded across devices. |
| 4K HDR Streaming Support | All subscribers get access to 4K streams. Apple TV 4K also supports Dolby Atmos sound. | Not everything is available in 4K, but what is available is accessible to both paying and non-paying users. |
| Number of Supported Devices | Users can stream on up to six devices simultaneously. | You can stream simultaneously on up to three devices. There is no limit to the number of devices logged into a Peacock account. |
| User Interface and Navigation | Built into the Apple TV app, offering access to content alongside third-party providers. The Apple TV app is available on Apple devices, select smart TVs, and streaming devices. | Peacock has an updated user interface with a vertical navigation panel. The design is similar to other streaming services. |
| Family Sharing Options | Supports Family Sharing, allowing up to six family members to share a single subscription. | Peacock allows up to six user profiles per account, which can be a combination of adult and kids profiles. |
| Live Sports Streaming | Offers live sports, including MLB games on Friday nights and weekly MLS matches. Complete MLS coverage requires a separate MLS Season Pass subscription. | Peacock Premium includes live sports such as Premier League matches, WWE, golf, cycling, and more. |
| Availability of Bundling Options | Included in Apple One bundles, which combine up to five other Apple services into a single monthly subscription. Also available for free with the Apple Music Student Plan. | Peacock can be bundled with Xfinity, Spectrum TV Select, and Instacart+. |
| Free Trial Period | Typically offers a 7-day free trial. New Apple device purchases may include a free 3-month trial. | Peacock no longer offers a standard free trial. However, some promotions and bundles may include a trial period. |