Apple TV+ is a strong choice for users who prioritize high-quality original content and ad-free viewing at a lower price point, while Max is better suited for those who want a larger content library with diverse options, including kids' content, but are willing to pay more for ad-free viewing, 4K streaming, and Dolby Atmos support.
| Attribute | Apple TV+ | Max (formerly HBO Max) |
|---|---|---|
| Original Content Quality | High-quality original content, award-winning shows and movies like "Ted Lasso," "Severance," and "CODA" | High-quality original shows and movies, including culture-forming series and movie sagas like The White Lotus, Game of Thrones, and Succession. |
| Content Library Size | Smaller library compared to competitors, focusing on original content. Nearly 200 titles in 2023. | Vast content library including HBO Originals, Warner Bros. films, Max Originals, the DC universe, kids content, and programming from brands like HGTV, Food Network, and Discovery Channel. Features a collection of 2.2K movies and 1.2K TV shows. |
| Subscription Cost | $9.99 per month, $99.99 annually. Included in Apple One bundles. | With Ads: $9.99/month or $99.99/year; Ad-Free: $16.99/month or $169.99/year; Ultimate Ad-Free: $20.99/month or $209.99/year. |
| Ad-Free Viewing Option | Offers ad-free streaming. | Available with Ad-Free plan ($16.99/month or $169.99/year) and Ultimate Ad-Free plan ($20.99/month or $209.99/year). |
| Offline Download Availability | Available on iPhones, iPads, and Macs. Downloads available for 30 days, but some content may have shorter expiration times or download limits. | Available on ad-free plans only. Ad-Free plan allows for 30 downloads, while the Ultimate Ad-Free plan allows for 100 downloads. Downloads expire after 30 days if unwatched or after 48 hours once you begin watching. |
| 4K Streaming Support | Supports 4K streaming. | Available with the Ultimate Ad-Free plan. |
| Dolby Atmos Support | Many originals offer Dolby Atmos sound with compatible devices. | Supported on select titles with the Ultimate Ad-Free plan. Requires a compatible audio system. |
| Number of Concurrent Streams | Up to six simultaneous streams. | With Ads: 2 devices; Ad-Free: 2 devices; Ultimate Ad-Free: 4 devices. |
| User Interface Navigation | Accessible through the Apple TV app on various devices. | User interface with a left-side menu for easier navigation. |
| Device Compatibility | Accessible on Apple devices, select smart TVs (Samsung, LG, Sony, Vizio), Amazon Fire TV, Android TV, Roku, PlayStation, Xbox, and via web browsers. | Compatible with Amazon Fire TV devices, Android TV devices, Apple TV, Smart TVs (Samsung, LG, VIZIO), PlayStation and Xbox gaming consoles, Android and Apple phones and tablets, and Amazon Fire Tablets. |
| Kids Content Availability | Offers kids' content. | Offers a wide range of kids content, including a default Kid's Profile for new subscribers and parental controls. Includes content from Cartoon Network and Sesame Workshop, as well as brands like Scooby-Doo! and Looney Tunes. |
| Free Trial Availability | 7-day free trial for new subscribers. Extended free trials (3 months) often available with new Apple device purchase. | Does not currently offer a free trial in the United States. Some providers like Hulu and DIRECTV STREAM may offer a free trial when you sign up for Max through their platforms. |