Peacock is better for users seeking a broader range of content, including live sports and news, at a more affordable price, while Apple TV+ is ideal for those prioritizing high-quality, ad-free original programming and a streamlined user experience.
| Attribute | Peacock | Apple TV+ |
|---|---|---|
| Original Content Quality | Offers a growing slate of original content, including series like "Bel-Air", "Dr. Death", "Girls5eva", and "We Are Lady Parts". | High-quality original content, top spot for quality programming for the fourth year running in 2025, focuses on prestige content with major Hollywood stars and directors. |
| Content Library Size | At least 80,000 hours of content, including movies, TV shows, and sports. Features content from NBCUniversal's catalog. | Smaller content library compared to competitors like Netflix and Amazon Prime Video. In 2023, it had nearly 200 titles. |
| Subscription Cost | Peacock Premium (with ads): $10.99/month or $109.99/year. Peacock Premium Plus (ad-free): $16.99/month or $169.99/year. Peacock Select (limited content, with ads): $7.99/month or $79.99/year (testing phase). | $9.99 per month in the US. An annual subscription is available for $99.99 per year. It is also offered in Apple One bundles. |
| Ad-Free Option Availability | Yes, with the Premium Plus plan. | Entirely ad-free. |
| Offline Download Capability | Available with the Premium Plus plan on mobile devices. You can download up to 25 titles at a time. | Allows users to download content for offline viewing on iPhones, iPads, iPod Touch, and Macs. Downloads are not available on Apple TV devices, smart TVs or other streaming devices. Downloaded content is available for up to 30 days, but some content may expire sooner. |
| Device Compatibility | Compatible with a wide range of devices, including smart TVs, streaming devices, game consoles, mobile devices, and web browsers. | Accessible on Apple devices, smart TVs, streaming devices, and via web browsers. Android users can stream via a browser. |
| 4K Streaming Support | Offers some content in 4K Ultra HD to Premium and Premium Plus subscribers on supported devices. Look for the 4K UHD badge in the content's information section. | Supports 4K streaming. |
| Dolby Atmos Support | Some titles offer Dolby Atmos audio. | Offers Dolby Atmos support for an immersive audio experience on compatible devices. |
| User Interface Navigation | The user interface is generally functional but has received criticism for being cluttered and not intuitive. Peacock is revamping its interface to be more user-friendly. | Generally considered clean and intuitive. However, the web interface may be less polished than the Apple TV app. |
| Family Sharing Options | Allows you to create six profiles and offers three simultaneous streams. | Supports Family Sharing, allowing up to six family members to share a single subscription. |
| Live Sports Availability | Offers live sports, including Premier League soccer, NFL, and golf. | Offers live sports, including MLB games ('Friday Night Baseball') and MLS matches. Full MLS coverage may require an MLS Season Pass subscription. |
| News Content Availability | Offers news content. | Does not focus on news content availability. |