Apple TV+ is better for users who prioritize high-quality, ad-free original content and a seamless user experience, while Amazon Prime Video is a better choice for those seeking a vast library, including sports and add-on channels, and who are already invested in the Amazon ecosystem. The value proposition of Amazon Prime Video is significantly enhanced when bundled with Amazon Prime.
| Attribute | Apple TV+ | Amazon Prime Video |
|---|---|---|
| Original Content Quality | High-quality original content | Offers original series and movies. Quality can be inconsistent. |
| Content Variety and Depth | Smaller library, focusing on quality over quantity | Massive library with movies, series, sports, and kids' content. Offers over 25,000 movies and TV shows. Add-on channels available. |
| Subscription Cost | $9.99 per month, $99.99 per year | $8.99/month (standalone), $14.99/month or $139/year (with Amazon Prime), +$2.99/month for ad-free |
| Ad-Free Viewing Option | Ad-free | Includes limited ads, with an option to pay $2.99/month for ad-free viewing. Live sports and some free content may still have ads. |
| Offline Download Availability | Yes, on iPhone, iPad, and Mac. No limit to storage duration with active subscription | Downloadable content available on Fire tablets, iOS, Android, macOS, or Windows devices for a limited time (e.g., 30 days). |
| Video Resolution (4K, HDR) | 4K streams, Dolby Vision and HDR10 support | Streams in 4K Ultra HD and High Dynamic Range (HDR). |
| Audio Quality (Dolby Atmos) | Yes, Dolby Atmos supported | Dolby Atmos may be lost for subscribers who don't upgrade to the ad-free tier. |
| Device Compatibility | Apple devices (iPhone, iPad, Mac, Apple TV), select smart TVs, streaming devices, web browsers | Compatible with smart TVs, streaming devices, smartphones, tablets, game consoles, and web browsers. |
| User Interface and Navigation | Intuitive | Updated interface with larger tiles, a streamlined sidebar menu, and clearer visual cues. |
| Number of Simultaneous Streams | 6 simultaneous streams | Up to three simultaneous streams, but only two devices can stream the same title. |
| Free Trial Availability | 7-day free trial, 3-month free trial with new Apple device purchase | Free trial available for eligible non-Prime members. Students may be eligible for a 6-month free trial. |
| Cancellation Policy | Cancel anytime, access remains until the end of the current billing cycle | Can cancel anytime. Refund eligibility depends on cancellation timing and service usage. |