Both The Home Edit and Marie Kondo offer valuable insights into organization, but they cater to different needs and preferences. The Home Edit is ideal for those seeking visually driven, beginner-friendly organizing solutions, while Marie Kondo's "Kurashi at Home" is better suited for those interested in a holistic lifestyle approach with an emphasis on sustainability and mindful choices.
| Attribute | The Home Edit (Netflix Series) | Marie Kondo's "Kurashi at Home" Online Store |
|---|---|---|
| Content Focus (Organizing vs. Lifestyle) | Primarily organizing, merging it with design and interior styling, focusing on form and function. | Primarily lifestyle, with an emphasis on visualizing and achieving an ideal way of life ('kurashi') by applying the KonMari method to daily routines, activities, and relationships. It goes beyond just organizing possessions. |
| Target Audience (DIY vs. High-End) | Includes both celebrities and everyday homeowners, though some critics feel it values celebrity too much. | Geared towards individuals interested in a holistic approach to organizing and simplifying their lives, potentially those already familiar with the KonMari method. Suggested age is 22 years and up. |
| Accessibility (Netflix vs. Online Store) | Accessible through the Netflix streaming platform. They also have a product line and other media. | Through her online store and books. Also, her method is demonstrated in the Netflix series, 'Tidying Up with Marie Kondo'. |
| Price Point (Subscription vs. Product Purchases) | Requires a Netflix subscription. The Home Edit's services range from $195 to $250 an hour. | Product purchases, such as her book 'Kurashi at Home'. |
| Inspiration vs. Practical Application | Aims to be inspirational and provide self-help solutions. However, some find the focus on celebrity homes and large spaces less practical for average homes. | A blend of both. It provides an inspirational visual guide with photographs and suggestions, while also offering practical tips for creating routines and organizing spaces. The focus is on inspiring you to visualize your best life and then make mindful choices to achieve it. |
| Product Range (Limited vs. Wide Selection) | Offers a line of organizational products. They have an exclusive collection with The Container Store and a product line at Walmart. | It appears to be a limited selection of items that align with her KonMari philosophy, including organizing products. |
| Expertise Level (Beginner vs. Advanced) | Suitable for beginners, with easy-to-grasp steps like 'edit, categorize, contain'. | Suitable for both beginners and those familiar with the KonMari method. |
| Visual Appeal (Entertainment vs. Product Presentation) | Known for visually pleasing, color-coordinated spaces. They utilize a rainbow color-coding system. | High visual appeal, featuring many photographs to inspire and guide readers. |
| Community Engagement (Social Media Presence) | They have a large social media following and engage with their audience through platforms like Community. | Marie Kondo has a significant social media presence and engages with her audience through her books, Netflix series, and online platforms. |
| Brand Partnership (Other Brands Featured) | Has an exclusive partnership with The Container Store. | The Container Store launched her line of sustainably sourced products. |
| Sustainability Focus (Eco-Friendly Products) | Not available | Her product line at the Container Store is based on sustainability, featuring wood, ceramic, and paper-based organizing products. |
| Customization Options (Personalized Solutions) | They create custom zones based on client's needs. | The KonMari method emphasizes mindful choices and encourages individuals to personalize their approach to organizing based on what sparks joy for them. |
| Price | Not available | Product purchases, such as her book "Kurashi at Home" |
| Ratings | Not available | Not available |