TikTok's algorithm demonstrates a broader reach and more diverse monetization options, while Horizon Worlds focuses on immersive VR/AR experiences and offers a more structured creator support program. Both platforms share concerns regarding algorithm transparency.
| Attribute | Metaverse Horizon Worlds v2.0 | TikTok "For You" Algorithm 2025 |
|---|---|---|
| User engagement metrics | DAU, MAU, session length, churn rate, retention rate, user engagement time, in-world purchases, usage analytics, device and platform usage, geographical spread, session times and frequency of use. | Key metrics include likes, shares, comments, saves, video completion rate, and watch time. TikTok's algorithm prioritizes content based on user interactions and preferences. |
| Content recommendation accuracy | AI systems gather public Horizon Worlds, predict user enjoyment, and filter content based on quality and conduct guidelines. Recommendations are influenced by world genre, user history, and interactions with others. | The algorithm analyzes user behavior (watch time, likes, shares, comments) to create a personalized 'For You' feed. It considers video information (captions, hashtags, sounds) and device/account settings (language, location, device type). Aims to deliver hyper-personalized content based on user interactions and preferences. |
| Monetization options for creators | In-world purchases (selling virtual items and effects), bonus programs (based on time spent in worlds and in-world purchases), and competitions with cash prizes. The Meta Horizon Creator Program provides access to these monetization tools. | Options include the TikTok Creator Rewards Program, TikTok Creator Marketplace (for brand partnerships), TikTok Shop (selling products directly), LIVE Gifts and Subscriptions, and TikTok Pulse (ad revenue sharing). Eligibility for monetization often requires at least 10,000 followers and 100,000 video views in the last 30 days. |
| Platform accessibility and device compatibility | Accessible via Meta Quest headsets (including Meta Quest 2, Meta Quest Pro, and Meta Quest 3). Some creators can publish worlds to web and mobile platforms. | TikTok is available on various devices. The algorithm considers device type to personalize the feed. |
| Content moderation effectiveness | Automated monitoring, community reporting tools, and a human moderation team. | TikTok's Community Guidelines outline what content is ineligible for recommendation. TikTok removes content that violates its Community Guidelines. |
| Data privacy and security measures | Developers required to provide privacy policies and complete data protection assessments. Teen accounts have default privacy settings. | TikTok collects data to provide a relevant user experience. User data is stored in protected data centers in the US, Malaysia, and Singapore, with plans for a data center in Ireland. Data is encrypted. Users have controls to manage their privacy settings. Users can request a copy of their data. |
| Community size and activity | In February 2022, Horizon Worlds and Horizon Venues had a combined monthly user base of 300,000. In October 2022, less than 200,000 monthly users. The platform has weekly events, creator workshops, and community challenges. | TikTok projects its user base to grow to 2.1 billion by 2025. High engagement rates indicate an active user base. |
| Customization options for user experience | Avatar customization and world customization. | Users can customize their 'For You' page by interacting with content they enjoy. They can also use the 'Not Interested' feature to filter out unwanted content. 'Manage Topics' allows users to influence how often content related to popular topics is recommended. |
| AR/VR integration capabilities | Integrates AI with AR/VR to monitor player interaction. Meta Horizon OS supports mixed reality applications. | TikTok is increasing its AR integration, allowing creators to make immersive and interactive content. The platform is experimenting with VR content. |
| Creator support and resources | The Meta Horizon Creator Program offers educational content, technical support, a creator community forum, and access to product feedback opportunities. | TikTok offers resources like the Creator Learning Center. |
| Algorithm transparency and fairness | Details on the algorithms' transparency and fairness are limited. | TikTok's algorithm raises questions about transparency and fairness. Algorithmic audits are being conducted to understand how recommendations work. Transparency remains a concern, and algorithmic audits are being conducted. |
| Integration with other social media platforms | Users can share their VR experiences to Facebook and Instagram. Accounts can be linked across Meta platforms. | Successful TikTok strategies often involve integration with other platforms. Successful strategies often involve cross-platform integration. |
| Price | Not available | Not available |
| Ratings | Overall: Not available, Performance: Not available | Overall: Not available, Performance: Not available |