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Snack brands: Nature Valley vs. Kind

Quick Verdict

Both Nature Valley and Kind Bars offer convenient snacking options, but cater to different consumer priorities. Nature Valley is a more budget-friendly option, but Kind Bars emphasize whole ingredients and ethical sourcing. The best choice depends on individual preferences regarding ingredients, nutritional value, and price.

Key features – Side-by-Side

AttributeNature ValleyKind
Ingredients QualityContains a mix of whole grains, nuts, and seeds. Some varieties contain highly processed ingredients like high maltose corn syrup and high fructose corn syrup. Emphasizes using "quality ingredients" in some products.
Nutritional Value (calories, protein, sugar)Calories: 140-210 per serving. Protein: 2-10g per serving. Sugar: 1-15g added sugars per serving. Fat: 4-12g per serving. Fiber: 2-5g per serving.
Flavor VarietyWide range including Oats 'n Honey, Maple Brown Sugar, Peanut Butter, Dark Chocolate, Fruit & Nut, and Sweet & Salty Nut.
Texture (chewy, crunchy, soft)Varieties include crunchy, chewy, and soft-baked. The crunchy bars are known to be quite crumbly.
Portion SizeOften come in packs with two bars per pouch. Serving sizes are generally 1 or 2 bars, depending on the product.
Packaging (resealable, eco-friendly)Individually wrapped bars for portability. Some reviewers have noted that the packaging can be difficult to open. The packaging is not consistently described as eco-friendly.
Price per bar/servingPrices vary depending on the retailer and specific product. Some reviewers consider them a good value, while others find them becoming too expensive.
Allergen Information (nuts, gluten, soy)Common allergens include soy, peanuts, tree nuts (almonds, pecans, coconuts), and milk. Always check the packaging for specific allergen information.
Sweetness LevelSweetness varies by flavor. Some flavors are considered to have a balanced sweetness, while others may be too sweet.
Satiety (how filling)Some bars, especially those with higher protein and fiber content, can be filling. The crunchy bars alone may not be very satiating unless paired with other foods.
Brand ReputationA well-known and established brand in the snack bar market. Often associated with outdoor activities and natural ingredients. Has faced some criticism regarding the "natural" claims and ingredient quality.
Certifications (organic, non-GMO)Some products may be Kosher certified. Not consistently certified organic or Non-GMO Project Verified.

Overall Comparison

Nature Valley: $Not available per bar, Calories: 140-210, Protein: 2-10g, Sugar: 1-15g. Kind Bars: $0.72 per bar, Calories: 170-240, Protein: 3-20g, Sugar: 3-8g.

Pros and Cons

Nature Valley

Pros:
  • Wide variety of flavors
  • Convenient individual packaging for on-the-go snacking
  • Some bars are filling, especially those with higher protein and fiber
  • Well-known and established brand
Cons:
  • Some varieties contain highly processed ingredients like high fructose corn syrup
  • Added sugars can be high in some bars
  • Crunchy bars are known to be quite crumbly
  • Some find the newer packaging difficult to open
  • Packaging is not consistently eco-friendly
  • Contain common allergens like soy, peanuts, tree nuts, and milk
  • Some find certain bars too sweet
  • Some consider them becoming too expensive

Kind Bars

Pros:
  • Made with whole ingredients
  • Wide variety of flavors
  • Convenient for on-the-go snacking
  • Good source of healthy fats and fiber
  • Offers options for different dietary needs (low sugar, high protein, gluten-free)
Cons:
  • Some varieties contain palm kernel oil
  • Can be high in sugar
  • Common allergens like nuts and soy
  • Some reviewers find them too sweet
  • May not be filling enough for some people
  • Can be more expensive than other snack bars

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