Myeongdong is a vibrant and diverse shopping destination with a mix of brands and a lively atmosphere, while Rodeo Drive is a luxurious and high-end shopping destination known for its designer boutiques and personalized services. The choice depends on the shopper's budget and preferences.
| Attribute | Myeongdong, Seoul | Rodeo Drive, Beverly Hills |
|---|---|---|
| Variety of Brands | High concentration of quality brands, including international names like H&M and ZARA, independent Korean styles, and cosmetic brands. | Over 100 world-renowned designer boutiques, including Chanel, Hermès, Cartier, Louis Vuitton, Loewe, and Harry Winston. |
| Price Range of Products | Diverse range of products. Daiso offers affordable household items (KRW 1,000-3,000). Prescription glasses start at approximately KRW 30,000, but Myeongdong is considered pricier for glasses compared to Namdaemun Market. | One of the most expensive streets in the world, known for luxury shopping. House of Bijan is reportedly the most expensive store in the world. |
| Accessibility by Public Transportation | Highly accessible via Seoul's subway system. Myeongdong Station (Line 4) connects to major destinations. Euljiro 1-ga Station (Line 2) provides an alternative route. AREX offers a direct route from Incheon International Airport to Seoul Station, with a transfer to Line 4 for Myeongdong. | Accessible by public transportation. The closest metro station is Wilshire/Rodeo Station on the Purple Line, about a 15-minute walk away. Several bus routes run near Rodeo Drive, including Metro Local 20, Metro Rapid 720, and the Beverly Hills Shuttle. The Beverly Hills free trolley service operates between the Civic Center and Rodeo Drive on Saturdays and Sundays. |
| Walkability and Pedestrian Friendliness | Largely pedestrian-friendly, especially in the main shopping areas. Many streets are car-free, making it easy to walk and explore. | Easily walkable. The city completed the installation of 232 bollards in August 2024 along Rodeo Drive, Brighton Way, and Dayton Way to ensure the safety of visitors and employees. |
| Cleanliness and Maintenance | Not available | Known for its beautiful architecture and palm-lined streets. The streets are a visual feast, with unique architectural designs and iconic logos. |
| Safety and Security | Considered a safe area, with a strong security presence including police patrols and CCTV cameras. Petty theft, like pickpocketing, can occur. | The Beverly Hills Police Department has increased patrols in the area and increased the number of armed private security officers patrolling the area. The police department has also increased its use of technology to help prevent and solve crimes. |
| Availability of Dining Options | Wide array of dining options from street food to family restaurants and fine dining. Popular choices include Myeongdong Kyoja for kalguksu and Wangbijib for Korean BBQ. Street food stalls are abundant, especially in the evening. | Offers gourmet dining and charming eateries. Upscale restaurants like The Hideaway offer refined menus and elegant ambiance. Gucci Osteria de Massimo Bottura is a Michelin-starred restaurant on the rooftop of Gucci. |
| Presence of Tourist Information Centers | Yes, Myeongdong has tourist information centers. The Myeongdong Tourist Information Center offers services in multiple languages, providing travel information, accommodation assistance, and help with complaints. | The Beverly Hills Visitor Center is located at 9400 South Santa Monica Blvd. |
| Operating Hours | Shops: Generally open from 10:00 AM to 10:00 PM. Street Food Stalls: Peak hours are from 5:00 PM to 1:00 AM. Department Stores: Lotte Department Store Myeongdong: 10:30 AM - 8:00 PM (Mon-Thurs), 10:30 AM - 8:30 PM (Fri-Sun). Tourist Information Center: 9:00 AM - 6:00 PM. | Stores generally open around 10 am and close around 6 to 8 pm. However, each store may have different working hours, so it's best to check their individual websites. For example, Balenciaga is open from 10 AM to 7 PM Monday through Saturday, and 12 PM to 6 PM on Sunday. Dior is open from 10 AM to 7 PM Monday through Saturday, and 11 AM to 7 PM on Sunday. Gucci is open from 10 AM to 7 PM Monday through Saturday, and 11 AM to 7 PM on Sunday. |
| Uniqueness of Shopping Experience | Offers a vibrant and diverse shopping experience, blending traditional and modern elements. Known for its lively atmosphere, street food, and a mix of shops ranging from high-end brands to local boutiques. | Synonymous with luxury shopping. It is one of the most prestigious retail destinations in the world. The streets themselves are a visual feast, with each store flaunting unique architectural designs and iconic logos. |
| Customer Service Quality | Some reviews mention helpful staff in stores, particularly in cosmetic shops like Holika Holika. The Myeongdong Tourist Information Center is known for its friendly and accommodating staff. | Concierge services offer curated shopping tours tailored to your preferences and style. Stores like Gucci and Louis Vuitton provide in-store personal shoppers who assist with selecting the perfect items. |
| Availability of Rest Areas | Not available | Specific information on public rest areas is limited in the search results. |