Both Ally Invest Managed Portfolios and Fidelity Go offer robo-advisor services with distinct features. Ally Invest stands out with its low minimum investment, SRI options, and tax-optimized portfolios. Fidelity Go excels with its 24/7 customer support, lower financial advisor access threshold, and a wider range of risk levels. The choice depends on individual priorities such as SRI, tax optimization, customer support needs, and desired level of financial advisor access.
| Attribute | Ally Invest Managed Portfolios | Fidelity Go |
|---|---|---|
| Minimum Investment Amount | $100 | $0 to open, $10 to start investing |
| Management Fees | 0.30% annually for market-focused portfolios. No advisory fees for cash-enhanced portfolios (30% of portfolio in cash). | $0 for accounts under $25,000; 0.35% annual fee for accounts with balances of $25,000 or more. |
| Investment Options | ETFs. Access to stocks, bonds, mutual funds, and options are available through self-directed trading accounts. | Fidelity Flex mutual funds (domestic stocks, foreign stocks, bonds, or short-term investments). |
| Account Types Supported | Taxable (individual, joint, custodial). Retirement (Traditional IRA, Roth IRA, Rollover IRA). | Taxable accounts (individual and joint), Traditional IRAs, Roth IRAs, Rollover IRAs, Health Savings Accounts (HSAs). |
| Tax-Loss Harvesting | Not available with the basic robo-advisor. Tax-optimized portfolios use municipal bond ETFs to reduce tax burden. Tax-loss harvesting is available with Ally Personal Advice, a premium service. | Not offered. Prioritizes tax-advantaged investments like municipal bonds in taxable accounts. |
| Automatic Rebalancing | Yes, portfolios are monitored daily and rebalanced as needed. | Yes, automatically rebalances your portfolio when it drifts outside your desired asset allocation. |
| Financial Advisor Access | Available through Ally Personal Advice with $100,000 minimum in investable assets. | Yes, for clients with account balances over $25,000 (includes unlimited 30-minute coaching calls). |
| Socially Responsible Investing (SRI) Options | Yes, SRI portfolios are available. | Not offered. Supports Rule 3A4, allowing customers to request reasonable restrictions within a portfolio. |
| Mobile App Availability and Features | Yes, both Android and iOS. The apps allow you to track and manage your portfolio. | Available on iOS and Android. Similar functionality to the desktop experience. Features include trading, tracking your portfolio, getting streaming quotes, paying bills, depositing checks and transferring money. |
| Educational Resources and Tools | Articles, guides, market commentary, interactive tools, and calculators are available. | Extensive educational content library with articles, videos, podcasts, and classes. Financial wellness section on the dashboard. Online planning tools. |
| Customer Support Channels and Availability | Phone, chat, and email support are available seven days a week. Specific portfolio specialists are available during extended hours on weekdays and Saturdays. | Phone lines open 24/7. Live chat available weekdays 8 a.m. to 10 p.m. ET and weekends 9 a.m. to 4 p.m. ET. Virtual assistant and email available 24/7. High-level FAQ page. |
| Portfolio Customization Options | Limited customization within robo-portfolios based on financial goals, risk tolerance, and time horizon. Four portfolio types are available: Core, Income, Tax-Optimized, and Socially Responsible. | Offers 14-16 different risk levels. You can adjust your portfolio risk level at any time. |