Both Realtor.com Advantage Pro and Zillow Premier Agent are strong platforms for real estate lead generation, each with distinct advantages. Realtor.com stands out for its lead quality and targeting precision, while Zillow excels in lead volume and contract flexibility. The choice depends on the agent's priorities: high-intent leads versus a larger quantity of leads and flexible advertising options.
| Attribute | Realtor.com Advantage Pro | Zillow Premier Agent |
|---|---|---|
| Lead Generation Quality | High-quality leads with higher intent. | Connects agents with potential clients, verifies buyers, enhances visibility. |
| Lead Volume | Varies depending on market competitiveness, seasonality, and agent settings. | Connects an agent with a buyer every four seconds, attracts over 200 million monthly visitors. |
| CRM Integration Capabilities | Integrates with popular CRM systems. | Offers two-way integration with CRM, automatically shares updates. |
| Marketing Automation Features | Offers tools to send automated messages tailored to lead behavior; automatic email and text responders are available. | Engages, nurtures, and converts contacts with automated messages and drip campaigns. |
| Reporting and Analytics Dashboard | Provides detailed reporting on performance metrics; dashboard helps manage leads, listings, profiles, and access reports; trackable phone numbers available. | Provides reports on lead volume, response rates, conversion metrics, ROI analysis, and market reports. |
| Mobile App Functionality | Mobile app provides instant push notifications for new leads; allows agents to manage leads, track communication, and access a timeline view of interactions. | Manages business on the go with instant notifications and team management. |
| Customer Support Responsiveness | Contact Realtor.com Customer Service at (800) 878-4166. | Offers Partner Support via phone and chat. |
| Training Resources Availability | Offers training sessions covering marketing, lead conversion, video, and social media; offers live coaching sessions and webinars. | Provides Zillow Academy, an on-demand learning platform. |
| Pricing Structure and Transparency | Leads are priced depending on home values in the zip code; costs can vary based on the level of service and visibility desired. | Cost varies by ZIP code, home values, and expected connections; lacks price transparency. |
| Geographic Targeting Options | 'Local Expert' feature allows targeting specific zip codes; offers unique targeting capabilities based on home searches, content views, and tool use, with over 100 segments. | Offers flexibility to choose where and how to advertise. |
| Listing Presentation Customization | Enhanced listing features allow for greater detail and richer media presentations; agents can customize listings by adding photos, longer descriptions, virtual tours, and open house information. | Offers Listing Showcase with interactive media and enhanced branding. |
| Contract Length and Flexibility | Typically a one-year contract, but can be negotiated down to six months. | Offers month-to-month or six-month contracts with an Ad Bonus; allows switching zip codes during a six-month campaign. |