Both HomeLight Simple Access and Realtor.com Advantage Pro offer valuable tools for real estate agents, but they cater to different needs and preferences. HomeLight is suitable for agents who prefer a referral-based pricing model and flexible contracts. Realtor.com is better for agents who need high visibility, detailed analytics, and a wide range of marketing tools, but are willing to contact sales for pricing and potentially commit to longer contracts.
| Attribute | Homelight Simple Access | Realtor.com Advantage Pro |
|---|---|---|
| Lead Generation Quality | HomeLight generates quality leads using paid and organic methods, focusing on home valuation quizzes. They analyze over 27 million public transaction records and client reviews to match clients with agents. | Realtor.com offers high visibility and reach, filtering leads based on behavior, preferences, location, and engagement history. Connections Plus provides high-quality leads. |
| Lead Volume | HomeLight gets around 400,000 visits monthly through organic means. In 2022, they reported facilitating over 100,000 agent matches. | Realtor.com attracts millions of visitors monthly (142.6 million visits in May 2023), providing a high volume of leads for some agents. |
| CRM Integration Capabilities | Agents can link their CRM using the secondary alt email on their profile. HomeLight integrates with BoomTown, Follow Up Boss, Sierra Interactive, Firepoint, Real Geeks, Brivity, Chime, Liondesk, and KW Command. | Realtor.com integrates with popular CRM systems, allowing logging calls, setting reminders, and scheduling follow-ups. Integrates with Wise Agent and Lofty CRM. |
| Marketing Automation Tools | HomeLight provides marketing resources such as email and text templates for Buy Before You Sell campaigns, customizable one-pagers, and client pitch decks. | Realtor.com offers digital marketing tools, online ads, direct buyer connections, automated messages tailored to lead behavior, email automation, and Market Reach for Facebook and Instagram ads. |
| Reporting and Analytics Dashboard | Real Synch can integrate HomeLight with other systems. HomeLight's open house sign-in tool provides basic reporting on open house performance. | Realtor.com provides reporting on brokerage, offices, listings, leads, and agent profile performance, including summaries, listing performance, lead performance, date range selection, trending, sparklines, and column selectors. Market Reach performance data is also available. |
| Customer Support Responsiveness | HomeLight offers dedicated customer support, including an Agent Success Team for onboarding and training and an Agent Resource Center for FAQs. Contact support@homelight.com. | Realtor.com provides a support center with articles and resources. Customer care is available at 1-800-878-4166. |
| User Interface and Ease of Use | HomeLight is known for its user-friendly sign-up process. | Realtor.com PRO app is available for iOS and Android. |
| Mobile App Availability and Features | HomeLight has a mobile app for agents to manage transactions, submit clients for services, and get notifications. The app is available for both iOS and Android devices. | Realtor.com PRO app offers push notifications, lead contact information, direct calling/texting/email, lead status updates, and data sync between desktop, mobile web, and native app. |
| Pricing Structure and Transparency | HomeLight does not have upfront costs or monthly subscriptions. Agents pay a referral fee (e.g., 33%) of the gross commission upon closing a transaction. HLM Pro Membership costs $39/month or $399/year. | Realtor.com's lead costs vary based on service level and visibility. Connections Plus offers non-exclusive and exclusive leads with varying monthly costs. Contact a sales representative for accurate pricing. |
| Contract Length and Flexibility | Agents are not locked into long-term contracts and can terminate the agreement at any time. For HLM Pro, the monthly subscription gives you the flexibility to start and stop your subscription. | Realtor Pro previously required a 12-month contract. |
| Training and Onboarding Resources | HomeLight offers access to an Agent Success Team for onboarding and training. They also provide access to an Agent Resource Center and useful tools, templates, and calculators. | Realtor.com provides training resources to maximize property exposure and use reporting, covering topics like AI, productivity tools, video marketing, and social media. Webinars and on-demand sessions are available. |
| Geographic Coverage and Market Reach | HomeLight operates nationwide, targeting a broad market of individuals involved in home transactions. They claim to have over 29,000 verified agents in their network. | Realtor.com has a widespread reach, attracting millions of visitors each month. Market Reach allows targeting consumers at the ZIP code and city level. |