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Real estate platforms: Compass Agent Network (with AI Assistant) vs. RedfinNow iBuying Program

Quick Verdict

Compass Agent Network provides a comprehensive suite of tools and services for agents, including AI assistance and renovation support, but it comes with variable commission structures and fees. RedfinNow, although discontinued, offered a quick iBuying solution with flexible closing dates but had potentially high fees. The choice depends on whether an agent prioritizes comprehensive support and tools (Compass) or a fast, albeit now unavailable, iBuying process (RedfinNow).

Key features – Side-by-Side

AttributeCompass Agent Network (with AI Assistant)RedfinNow iBuying Program
Agent Commission StructureAgent-specific commission split, average split of 80/20, splits range from 60/40 to 92.5/7.5, no franchise or royalty fees, monthly fee (e.g., $145), transaction fee of up to 4%.Redfin agents typically earn a salary rather than a commission. Redfin's commission splits range from 30/70 to 75/25, but these splits apply to specific transactions rather than providing agents with full commission flexibility.
AI Assistant Capabilities for AgentsCompass AI automates routine tasks, automates workflows such as listing descriptions, social media content, and client communications, leverages a data lake, embedded in functionalities including performance tracking, contact management, marketing, and insights.Redfin uses machine learning algorithms to recommend listings to buyers and estimate home values for sellers. Redfin Agent Tools acts as a personal assistant, CRM, and transaction management software. It provides proactive follow-up prompts and insights into customer online behavior.
iBuying Service AvailabilityAvailable in Alabama, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Maine, Maryland, Massachusetts, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Virginia, Washington, Wisconsin, Wyoming.RedfinNow is no longer available, as the program was shut down in 2022. Previously, it had expanded to 34 markets in 16 states and the District of Columbia.
Speed of Offer for iBuyingConnects you with a local agent.RedfinNow typically responded within 24-48 hours with a cash offer.
Renovation Costs Covered by iBuyingConcierge program covers upfront costs of home improvements and staging, sellers pay only when the home sells.Repair costs were variable and deducted from the final offer.
Geographic Coverage of ServicesAvailable in over 70 markets nationwide, operates in more than 450 offices worldwide.Redfin operates in over 90 markets in the United States and Canada.
Marketing and Advertising Support for AgentsCustomizable marketing materials, AI-powered content creation, SEO-friendly content embedding, 3-Phased Marketing Strategy.Redfin provides marketing support to agents. Owner Dashboard delivers real-time information about listing activity and Redfin's marketing efforts.
Agent Training and Development ProgramsCompass Academy, Agent as CEO: The MBA of Real Estate, mentorship programs, personalized coaching.Redfin invests in training and development programs. The Redfin Agent Development (RAD) program was a paid apprenticeship program.
Technology Platform Features for AgentsCollections for property curation, CMA Tool for price estimation, CRM for data organization, Compass Insights for marketing strategies.Redfin Agent Tools is a platform accessible on mobile and desktop. It includes Redfin Fast Offers software.
Customer Service Support for iBuyingAgents are experts in your area.RedfinNow had a dedicated customer service team. The National Customer Service Team is available 8 am - 5 pm PST, seven days a week.
Transparency of iBuying FeesNot availableRedfinNow charged service fees, which could be up to 13% of the home price.
Flexibility in Closing Dates for iBuyingNot availableSellers could pick their closing date between 10 and 90 days from accepting Redfin's offer.

Overall Comparison

Compass: Average commission split of 80/20, operates in over 70 markets. RedfinNow: Service fees up to 13%, closing dates between 10 and 90 days (service discontinued in 2022).

Pros and Cons

Compass Agent Network (with AI Assistant)

Pros:
  • AI-powered virtual assistant to automate tasks
  • Wide geographic coverage
  • Comprehensive training programs for agents
  • Integrated technology platform with various tools
  • Concierge program covers upfront renovation costs
Cons:
  • Commission splits can vary widely
  • Monthly fees and transaction fees may apply
  • iBuying offer speed relies on connecting with a local agent
  • iBuying fees charged to offset agent referral fees

RedfinNow iBuying Program

Pros:
  • Offered a faster, more convenient alternative to the traditional listing process
  • Provided certainty
  • Provided convenience
  • Provided control
Cons:
  • Paid less than what sellers could get on the open market
  • Fees could be high
  • iBuying service is no longer available (shut down in 2022)

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