Zillow Premier Agent is suitable for agents seeking broad exposure and lead generation, particularly in diverse property types. Sotheby's International Realty is a better fit for agents specializing in high-end properties and seeking a white-glove service model with transparent commission structures.
| Attribute | Zillow Premier Agent | Sotheby's International Realty |
|---|---|---|
| Agent network size | 224 million average monthly unique users (Q3 2023) | Over 26,000 sales associates |
| Years of experience in the market | Launched in 2008 | Founded in 1976 |
| Commission structure transparency | Lack of pricing transparency; Flex program offers a percentage contribution after closing deals with platform-provided leads | Commission splits range from 70/30 to 90/10. They also charge a 6% franchise fee. |
| Marketing resources for listings | Tools to manage listings and ads; exclusive advertising opportunities on Zillow and Trulia; detailed listings, highlighting unique features, high-quality photos, and video content | Comprehensive digital marketing strategies, including targeted Facebook advertising, email marketing, content marketing, and personalized outreach. Professional photography, high-definition video, and virtual reality tours. |
| Technology platform for property search | Zillow.com (60 million visits/month in 2022), Trulia (close to 21 million visits/month); interactive tools, including 3D home tours and interactive maps; CRM system and analytics | Industry-leading technology platforms for client relationship management, transaction processing, and market analytics. Mobile apps with features such as GPS positioning for geotargeted searches. |
| Client support and communication frequency | Positioned as trusted experts; Best of Zillow agents are within the top 10% of Zillow Premier Agents, demonstrating trustworthiness, responsiveness, and knowledge | White-glove services. A dedicated reference expert accompanies clients step-by-step. |
| Local market expertise | Beneficial for agents with a strong understanding of their local real estate market; emphasizes showcasing deep knowledge of the local real estate scene | Local representatives with in-depth knowledge of local property markets. |
| Negotiation skills and success rate | Connects agents with potential home buyers and sellers | Known for superior relationship building and negotiating skills. |
| Specialization in property types | Commercial, luxury, waterfront properties, farms and ranches, condos, vacation homes, eco-friendly properties, smart homes, new constructions | High-end residential real estate, including waterfront villas, penthouses, historic estates, and architecturally significant homes. |
| Availability and responsiveness | Lead Notifications: Instant alerts for new inquiries | Agents are known to be very responsive and provide immediate answers to questions. |
| Client testimonials and reviews | Personalized websites that showcase listings, services, and client testimonials; social proof for building trust | Clients praise their knowledge, organization, and hard work. |
| Continuing education and certifications | Educational resources, webinars, and training sessions to help agents maximize platform use and improve real estate marketing skills | Support their agents with operational, marketing, recruiting, educational, and business development resources. |
| Price | Zillow Premier Agent advertising costs differ based on your location and market conditions. Agents typically spend $1,000 monthly in major metropolitan areas, compared to $300-$500 monthly in smaller markets. | Not available |