RE/MAX offers a more comprehensive and established platform for agents, with a strong emphasis on brand recognition, agent experience, and a wide network. Zillow Premier Agent is more focused on leveraging Zillow's online presence for lead generation but may have higher and less predictable costs. The best choice depends on the agent's individual needs and business strategy.
| Attribute | Zillow Premier Agent | RE/MAX |
|---|---|---|
| Agent Experience and Qualifications | Agents can showcase their experience and qualifications on their Zillow profiles. | Minimum of two years of experience is typically required. Agents, on average, lead agents from competing brands in advanced real estate education and production. Good track record in customer service and a commitment to the RE/MAX Code of Ethics are also expected. |
| Market Expertise and Local Knowledge | Zillow Premier Agent allows agents to target specific ZIP codes, enabling them to focus on areas where they have expertise. | Associates are known as "The Hometown Experts With a World of Experience". They generally live and work in the same communities. Agents need to have thorough knowledge of the real estate market in their communities. |
| Client Communication and Responsiveness | Zillow Premier Agent provides tools to streamline communication, including text messaging and email within the Premier Agent App. Quick response times are crucial for converting leads. | Agents provide information in a timely manner and meet home buying needs. Agents promptly answer questions and keep clients informed throughout the process. |
| Negotiation Skills and Strategies | This isn't directly showcased within the Zillow Premier Agent platform itself. | Agents have honed their negotiation skills through numerous transactions. They can advocate for clients, skillfully counter offers, and work towards favorable results while maintaining professionalism. Effective negotiation involves understanding the market, setting clear objectives, active listening, and staying calm. Agents can help sellers evaluate proposals and negotiate to get the best possible deal. |
| Marketing and Advertising Effectiveness | Zillow Premier Agent provides advertising opportunities on Zillow, Trulia, and StreetEasy, increasing an agent's visibility to potential clients. Agents can highlight listings and expertise. Agents can also use social media and other online platforms. | Agents have access to online and offline channels to promote properties, including the RE/MAX website, social media, and open houses. Agents can create personalized property presentations. The company spends billions of dollars on marketing and promotions. RE/MAX's syndication technology ensures listings are posted on major online platforms. |
| Technology and Online Presence | Zillow Premier Agents have access to Zillow's suite of software and technology solutions, helping them grow their online presence and manage leads. They can create virtual tours with Zillow 3D Homes. | RE/MAX provides agents with technology to promote their digital brand, track leads, and develop new business. Agents have access to tools like MAX/Tech, Design Center, LeadStreet, and Hustle to enhance their online presence and marketing efforts. RE/MAX's digital infrastructure includes millions of registered users and generates significant monthly page views. They provide customizable IDX websites. |
| Client Reviews and Testimonials | Zillow allows clients to leave reviews on an agent's profile, which can improve credibility and exposure. Agents who achieve high scores may receive a "Best of Zillow" badge. | Not available |
| Commission Structure and Fees | Zillow Premier Agent has costs that vary depending on ZIP code, average home price, and competition. Some agents may find costs so high they barely break even. Zillow also offers a "Flex" program where agents pay a commission after a closed transaction. The referral fee for seller connection transactions is 40%. | RE/MAX offers different commission split plans, including a 95/5 split (where the agent keeps 95% of the commission) and alternative payment plans. The 95/5 split may involve a monthly desk fee. Other plans (e.g., 80/20, 70/30, or 60/40) might not have this fee. Commission percentages are negotiable. |
| Availability and Accessibility | Zillow Premier Agent provides a mobile app for on-the-go lead generation and management. | Agents are generally available and accessible to answer questions and address concerns. Agents often work more than standard hours, including evenings and weekends. |
| Range of Services Offered (buying, selling, renting) | Zillow Premier Agents can assist clients with buying, selling, and renting properties. | RE/MAX offers services for residential and commercial real estate, relocation, land purchases, and property management. They assist with buying, selling, and renting properties. |
| Network of Contacts (inspectors, lenders, contractors) | This isn't a specific feature of the Zillow Premier Agent program. | Agents have a network of colleagues who can assist with marketing and finding potential buyers. They can provide guidance and support throughout the closing process, coordinating with other professionals. RE/MAX provides access to a worldwide network of real estate professionals for referrals. |
| Reputation and Brand Recognition | Zillow Premier Agent can enhance an agent's reputation and brand recognition through increased visibility and client reviews. | RE/MAX is a well-known brand with high brand awareness. RE/MAX has been recognized as one of the most trusted brands in real estate. The brand has a strong reputation. |