Sotheby's International Realty is better suited for agents specializing in luxury properties who want a global presence and comprehensive services. Zillow Premier Agent is a better option for agents seeking to generate leads and increase visibility through Zillow's platform, with a cost-per-lead pricing model.
| Attribute | Sotheby's International Realty | Zillow Premier Agent |
|---|---|---|
| Agent experience and qualifications | Agents need a real estate license, strong sales abilities, local market expertise, and a flair for luxury. A bachelor's degree in real estate or a related field may be required. | Connects real estate professionals with buyers and sellers; agents who advertise with Zillow Group are called Premier Agents. |
| Local market expertise | Agents apply their local market knowledge to create customized plans for their clients' homes. The company's network includes local experts worldwide. | Premier Agents receive connections to home shoppers in the geographic areas where they are advertising. They can select specific ZIP codes to focus on, allowing for targeted marketing. |
| Client communication and responsiveness | ONE Sotheby's International Realty enhances agent-client relationships with Contactually, an intelligent CRM. However, some U.S. and European clients report that calls go unreturned, and contracts arrive late. | Zillow simplifies communication between agents and clients through the Premier Agent App. Agents can send texts and emails directly within the app to streamline client communication. |
| Marketing strategies for listings | Offers various marketing resources, including print and digital options. They leverage global media partners for targeted reach and worldwide exposure. The brand also utilizes cutting-edge advertising technologies, strategic content integration, and social traffic drivers. | Provides targeted advertising to help agents increase visibility and generate leads. Premier Agents can highlight their expertise to a large audience of home shoppers on Zillow, Trulia, and StreetEasy. |
| Negotiation skills and results | Strong negotiation skills are needed to thrive as a Sotheby's agent. | Connects real estate professionals with buyers and sellers. |
| Technology and online presence | Has a global website, sothebysrealty.com, that supports 3D tours and virtual reality experiences. They also have a mobile app, SIR Mobile, for searching and finding homes. The 'Current by Sotheby's International Realty' technology stack provides agents with various services and apps. | Premier Agents have access to Zillow Group's software and technology solutions. Zillow's evolving tech features streamline agent-client communication. |
| Client testimonials and reviews | Client testimonials are available for Heritage House Sotheby's International Realty. | Allows leads-turned-clients to leave reviews on the agent's Zillow profile, helping to improve credibility and gain more exposure. Positive reviews and high ratings influence client trust and can differentiate an agent in a competitive market. |
| Range of services offered | Provides luxury residential brokerage, global referral network, developer marketing, relocation, and rental representation. They offer services such as staging, photography, and virtual tours. | Can offer services such as staging, photography, or virtual tours. |
| Commission structure and fees | Offers agent/broker commission splits ranging from 70/30 to 90/10, with a 6% franchise/royalty fee. Sotheby's includes transaction fees within their royalty fees, simplifying the cost structure for agents. Sotheby's standard seller's commission is 10% of the hammer price. | The price varies by ZIP code, home values, and expected connections. The average cost per lead in major metro areas is $223 and $139 in non-major metros. |
| Network and connections | Has a global network of advisors working in local offices across many countries and territories. They also have a referral network. | Connects Premier Agents with active home buyers. As a Premier Agent partner, you'll receive targeted advertising and motivated buyer leads. |
| Property valuation accuracy | Not available | Zillow tools can be used to estimate home values. |
| Availability and dedication | Agents are expected to be available and dedicated to meeting client needs and timelines. | Instantly connects you with buyers, providing tools and insights to help clients find the right home faster. |