Keller Williams is a traditional brokerage with a strong emphasis on agent training, technology, and customer satisfaction, making it suitable for agents seeking comprehensive support and clients prioritizing negotiation and maximizing sale price. Opendoor is an iBuyer offering a streamlined, tech-driven process for quick sales, appealing to sellers who prioritize speed and convenience over maximizing profit and negotiation.
| Attribute | Keller Williams | Opendoor |
|---|---|---|
| Commission Structure | 70/30 split (70% to agent, 30% to brokerage) + 6% franchise fee (capped at $3,000). Commission cap exists. | Opendoor charges a service fee, typically around 5% of the home's sale price, for sellers who directly sell to them. They also charge a 5% commission to sellers who list with Opendoor. There is also a 1% commission from Opendoor Brokerage when you represent a client who sells to Opendoor. |
| Agent Training Programs | Keller Williams University (KWU), KW Connect, Ignite, MAPS Coaching, KSCORE | Information on specific agent training programs is not readily available in the search results. |
| Marketing Support for Listings | Digital marketing strategies (Facebook advertising, email marketing, content marketing), webpage creation tools, Curaytor agreement | Opendoor employs online advertising, content marketing, partnerships, and property promotion to market listings. They showcase the benefits of their platform and educate users through content marketing and collaborate with real estate agents to expand listings. |
| Technology Platform for Agents | Keller Cloud, KW Command (CRM), KW Consumer App, KWIQ (AI assistant) | Opendoor has launched the Opendoor Key Agent app for agents to get cash offers for clients quickly. The app streamlines home assessments with room-by-room guidance, photo uploads, and offline capabilities. |
| Geographic Coverage | United States, Canada, Albania, Argentina, Aruba, Belgium, Belize, Bermuda, Brazil, Cambodia, Chile, Colombia, Costa Rica, Cyprus, Czech Republic, Dominican Republic, Dubai, United Arab Emirates, France, Greece, Guyana, Honduras, and more. Over 1,100 offices and 191,000 agents worldwide. | Opendoor operates in over 50 major markets across the U.S. They are present in states like AL, AZ, CA, CO, DC, FL, GA, ID, IN, KS, MA, MI, MN, MO, NV, NJ, NM, NY, NC, OH, OK, OR, SC, TN, TX, UT, and VA. |
| Customer Service Reputation | Ranked highest in customer satisfaction (J.D. Power and Associates 2012) | Opendoor generally has positive customer reviews, with an average rating of 4.26/5 across 4,361 reviews. Customers appreciate the smooth, hassle-free process and good communication. However, negative reviews have increased, particularly on BBB and Google, with some customers expressing frustration over lowered offers and unexpected contract cancellations. |
| Negotiation Skills of Agents | Negotiation training provided | Opendoor rarely negotiates on offers. The offers are non-negotiable, and customers may have to settle for a discounted sale price. |
| Closing Rate | 99% of asking price (Silver Plan) | Opendoor has a 33% offer-to-close ratio with over 100,000 transactions to date. |
| Average Time to Close | 26 days on market (Silver Plan) | Opendoor can close in as little as 14 days. The average closing time is 54 days, but it can take more or less time depending on various factors. |
| Online Presence and Lead Generation | Tools and training for online lead generation, KW Command | Opendoor gets 1,940,000 monthly visitors to their site from organic sources. They spend $650,000 per month on PPC advertising. |
| Client Satisfaction Rating | Highest scores in all measured factors (JDPower.com Power Circle RatingSM in 2012) | Opendoor has an overall positive average customer rating of 4.26 out of 5 across 4,361 reviews. Their Customer Satisfaction (CSAT) Score is 55 / 100. |
| Types of Properties Handled | Residential, luxury, commercial, rental, and investment properties | Opendoor typically buys single-family homes, townhouses, and condos (in certain areas). They generally buy homes in the market value range of $100,000 - $600,000, but in some markets, they will go up to $1.4 million. |