Compass is suitable for clients seeking experienced agents and a focus on luxury properties with high-quality customer service, while Redfin is a viable option for tech-savvy individuals looking for potentially lower commission rates and data-driven marketing, but with possible inconsistencies in agent experience and responsiveness.
| Attribute | Compass | Redfin |
|---|---|---|
| Commission Structure | Standard commission is 2% to 4% of the home’s listing price but may change. The national average Realtor commission in 2024 was 5.32 percent total, which is split between the seller's agent (2.74%) and the buyer's agent (2.58%). However, rates can range from 4.78% to 6.67%. Both agents can negotiate the commission split and, in the US, it is usually 50 - 50. | Redfin advertises a 1.5% listing fee, which can drop to 1% if you also buy with Redfin. Minimum fees vary by location. Buyer's agent fee is around 2.5% –3%. In some areas, Redfin agents can earn commission splits up to 75% for their own transactions and up to 40% for Redfin leads. |
| Agent Experience | Compass focuses on hiring experienced agents. | Redfin agents are full-time employees supported by technology. Varying agent experience levels. You might not get to interview multiple agents to choose the best one. |
| Market Coverage | Compass has nationwide coverage and operates in many local markets, with a focus on luxury homes. | Serves over 80 major metro areas across the U.S. Not available everywhere. |
| Technology Platform | Compass is known as a tech-driven real estate company that has invested heavily in their technology platform. The platform aims to streamline workflows and enhance client experiences, offering tools for searching properties, managing client interactions, and creating marketing materials. | Popular home search app and website. Tools for automated tour scheduling, pricing homes, and customer communication. Redfin agents use 'Agent Tools,' a command center accessible on mobile and desktop, which acts as a CRM and transaction management system. |
| Marketing Strategies | Compass employs a 3-Phased Marketing Strategy, involving private exclusive, coming soon, and full public listing phases. Marketing materials can be created quickly using the Marketing Center. | Data-driven approach to marketing, running experiments on its website and mobile tools. Invests in advertising, social media, and direct mail campaigns. Provides agents with a self-service marketing platform to create customized marketing materials. Professional photography, 3D walkthroughs, and online listings. Redfin gives its listings priority placement when buyers search for homes. |
| Customer Service Reputation | Many customers have praised Compass for their agents' expertise and professionalism. | Reviews are mixed. Some customers praise Redfin agents for honesty and professionalism. Others report issues with agent responsiveness and attentiveness. |
| Negotiation Skills | Agents possess good communication skills and actively listen to the other party's motivations, interests, and concerns. | Your agent will negotiate the sale on your behalf. |
| Client Testimonials | Clients highlight agents' responsiveness, knowledge of the market, and smooth transaction management. | Many clients praise Redfin agents for being honest, professional, and responsive. Some Redfin users also said their agent was inattentive, hard to reach, or not experienced enough to properly navigate their sale. |
| Property Valuation Accuracy | Compass provides tools like Likely to Sell to identify potential leads and offers custom market valuations. | Redfin provides home value estimates. Redfin claims a median error rate of 1.92% for on-market homes and 7.28% for off-market homes. Accuracy can vary based on location and property type. |
| Closing Process Efficiency | Compass has partnered with companies like Qualia to streamline the closing process and create a unified closing experience. | Redfin aims to streamline the closing process using technology. Offers a 30-day closing guarantee. The closing process typically takes 30-60 days. |
| Communication Frequency | Agents are praised for keeping clients updated throughout the process. | Some negative reviews mention difficulty reaching Redfin agents; mixed reviews on agent responsiveness. |
| Specialization | Compass is known for its focus on luxury properties. | Redfin Premier offers sale-prep services for luxury properties. Redfin can be a good option for tech-savvy buyers. |
| Price | Not available | Not available |
| Ratings | Overall: Many clients would recommend Compass based on their experiences. Performance: Agents provide accurate and insightful market analysis to help clients make informed decisions. The agency's marketing strategies are effective in attracting potential buyers or finding suitable properties. The closing process is generally efficient and smooth. | Not available |