Both Compass and RE/MAX offer valuable services, but they cater to different preferences. Compass is a good fit for those seeking a technology-driven and innovative approach, while RE/MAX is suitable for those who value a global network and traditional real estate practices. Potential clients should consider the commission structures, agent reviews, and specific needs before making a decision.
| Attribute | Compass | RE/MAX |
|---|---|---|
| Agent experience and qualifications | Compass seeks experienced agents with a track record of closing deals. | RE/MAX agents are known for their expertise, negotiation skills, and dedication to client satisfaction. The company is committed to agent training and support. |
| Local market expertise | Compass emphasizes local expertise, matching clients with advisors who know their specific market. The Keslow Hurwitz Team at Compass delivers hyper-local market expertise. | RE/MAX agents generally possess in-depth knowledge of local neighborhoods, property values, and market trends. They strive to maintain an active presence in their communities. |
| Commission structure and fees | Commission splits range from 60/40 to 92.5/7.5. There's no franchise/royalty fee. Agents sometimes have a cap on commission splits. Monthly fees can be around $145, but this varies by office. Transaction fees can be up to 4%. | RE/MAX offers different commission split plans. One popular option is the 95/5 split, where the agent keeps 95% of the gross commission, and RE/MAX takes 5%. However, this often involves a monthly desk fee. Another option is an Alternative Payment Plan (RAPP) with varying splits like 80/20, 70/30, or 60/40, which may not include a monthly desk fee. Monthly desk fees can range from $300 to $2,500, varying by office. |
| Marketing strategies for listings | Compass employs a 3-Phased Marketing Strategy. This includes "Compass Private Exclusives" (private listing on Compass.com), "Compass Coming Soon" (public launch on Compass.com), and "Go Live on All Platforms" (MLS and other major sites). They provide a marketing strategy designed to give homeowners control over their listing while leveraging techniques traditionally used by real estate developers and professional homebuilders. | RE/MAX agents utilize various online and offline channels, including the RE/MAX website, other real estate websites, and social media. Marketing features include professional photography, videography, and virtual tours. They may also employ traditional methods like "For Sale" signs, MLS listings, and open houses. Some agents use targeted advertising on platforms like Facebook and YouTube. |
| Negotiation skills and track record | The Keslow Hurwitz Team offers a competitive edge when it comes to negotiating and deal-making. Aurora Banaszek is an extremely skilled negotiator. | RE/MAX agents are trained in negotiation. They aim to advocate for sellers, skillfully counter offers, and work towards favorable results. |
| Client communication and responsiveness | Aurora Banaszek communicates well, has a great sense of urgency and really cares about her clients. | Client testimonials often highlight the responsiveness and communication skills of RE/MAX agents. Some negative reviews mention issues with responsiveness and professionalism. |
| Technology and tools used | Compass is a technology-driven company. They have invested heavily in a proprietary technology platform. Offerings include: AI-powered recommendations, Collections (visual workspace for collaboration), CRM, Marketing Center, and more. | RE/MAX agents leverage the latest tools and technologies for property marketing, including virtual tours and online listings. RE/MAX's syndication technology ensures listings are posted to major online platforms. |
| Network of contacts | SBN team works with a broad network of real estate service providers such as photographers, attorneys, architects, interior designers, contractors, lenders, inspectors, and moving companies. Awad Realty Group has an extensive network of preferred partners, including contractors, lenders, stagers, inspectors, and designers. | RE/MAX agents have networks of colleagues and other agents. They can collaborate with other agents and share information to find potential buyers. RE/MAX agents typically have a network of contacts, including contractors and lenders. |
| Availability and time commitment | The Keslow Hurwitz Team's hands-on, customer-focused style has earned them a devoted following of satisfied clients. | Some client testimonials indicate that RE/MAX agents are available and willing to address concerns. Some RE/MAX agents provide their private number so clients may contact them during off-hours if they have any urgent questions. |
| Client testimonials and reviews | Client testimonials are available. | Many clients share positive experiences, noting that RE/MAX agents made their buying, selling, or downsizing journey easier and more rewarding. Some clients have reported issues with responsiveness, professionalism, and even unprofessional behavior by some agents. |
| Specialization | They handle luxury homes, residential transactions, and investment properties. | RE/MAX agents handle various types of properties, including residential, commercial, industrial, and investment properties. |
| Company reputation and resources | Compass is known for innovation in real estate. They provide agents with tools and resources. They are the #1 brokerage in sales volume. | RE/MAX is a global real estate franchise with a presence in over 110 countries. The brand has cultivated a reputation for integrity and professionalism. RE/MAX provides its agents with education, training, resources, and support. |