Both Anywhere Real Estate and Keller Williams offer extensive resources and support for their agents, but they cater to different preferences and priorities. Anywhere Real Estate may appeal to agents seeking a recognized and inclusive workplace with a strong global network, while Keller Williams may be a better fit for those who value structured training programs, proprietary technology, and a faith-based company culture. The choice between the two depends on individual needs and priorities, especially concerning commission structure, fees, and company culture.
| Attribute | Anywhere Real Estate (formerly Realogy) | Keller Williams |
|---|---|---|
| Commission Structure | Average commission splits ended last year at 80.2 percent, compared to 78.9 percent the year before. Commission splits were down slightly (3 basis points) year-over-year in Q1 2024. | Agents typically keep 64% of their gross commission, with 30% going to the Market Center and 6% to Keller Williams Realty International (KWRI) as a franchise fee. The 6% to KWRI is capped at $3,000 annually. Some sources state a 70/30 split. Once an agent reaches their annual cap, they receive 100% of their commission for the remainder of their anniversary year. |
| Agent Training Programs | Anywhere Integrated Services offers virtual professional development classes for real estate agents. Examples include 'Dotloop 201: Working with the Seller', 'Seller Financing and Dodd Frank', and 'Cryptocurrency for Real Estate: A Practical Guide'. The Northstar Real Estate Academy, associated with Coldwell Banker Elite, provides live training, study aids, tutoring, and coaching. | Keller Williams University (KWU) is the training arm, providing initial and ongoing education, certifications, and coaching. "Ignite" is a program designed to launch agents into immediate productivity. KW Connect is an online platform for resources, training, and tools. MAPS (Mega Achievement Productivity Systems) Coaching provides personalized coaching. |
| Technology and Tools Provided | Anywhere Agent is a digital solution for managing the sales process. Leads Engine is a lead management system. Anywhere Integrated Services is using Vectara's AI to streamline title creation and document retrieval. | Keller Williams offers the Keller Cloud, an AI-powered suite of tools. KW Command is a real estate-specific operating system for managing clients and transactions. They also provide a customizable KW Consumer App. |
| Brand Recognition and Market Share | Anywhere Real Estate owns Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, Corcoran, ERA, and Sotheby's International Realty. Anywhere's U.S. market share of home sale transactions was approximately 12% in 2023. | Keller Williams is the largest real estate franchise by agent count. |
| Marketing Support and Resources | HomeSpotter Boost automates digital advertising campaigns for listings and open houses on platforms like Facebook and Instagram. Leads Engine is being rolled out to all companies as the company-sponsored lead management system. | KW provides marketing resources and customizable templates. KW integrates with Canva for customized design tools. |
| Lead Generation Systems | Anywhere has a dedicated Leads Group focused on delivering high-quality leads. The Anywhere Leads Network is a network of brokers and agents recognized for customer service. Leads Engine is a company-sponsored lead management system. | Keller Williams teaches agents how to generate leads. KW Command helps agents manage leads. |
| Franchise Fees and Royalties | Not available | The initial franchise fee is $35,000. Franchisees also pay an ongoing royalty fee of 6%. An ad royalty fee of $1,000 per year is also charged. |
| Agent Support and Mentorship | The Northstar Real Estate Academy, associated with Coldwell Banker Elite, provides live training, study aids, tutoring, and coaching. | Keller Williams provides agent support and mentorship. |
| Continuing Education Opportunities | Agents have access to virtual professional development classes through Anywhere Integrated Services. Anywhere Leads Network agents receive continuous education through a certification program. | Keller Williams University provides ongoing education. KSCORE (Keller Successful Career Opportunities in Real Estate) provides a path to licensure and continuing education. |
| Company Culture and Values | Anywhere Real Estate has been recognized as a Great Place to Work. The company's values include moving with integrity, with heart, and as one team. Anywhere is dedicated to creating a culture of diversity, equity, and inclusion. | Keller Williams' values are God, Family, then Business. Their culture emphasizes community service. They have a belief system called WI4C2TES, which guides how they treat each other. |
| Geographic Reach and Network | Anywhere has a global presence, with approximately 188,000 independent sales agents in the U.S. and 134,500 independent sales agents in 118 other countries and territories. | Keller Williams has over 900 offices across the globe. |
| Average Agent Income | Not available | The average annual pay for a Keller Williams Realty Licensed Real Estate Agent in the United States is $100,000 a year. ZipRecruiter estimates the average hourly pay for a Keller Williams in the United States is $21.38 an hour. |
| Employee Satisfaction | 86% of employees at Anywhere Real Estate Inc say it is a great place to work compared to 57% of employees at a typical U.S.-based company. | Not available |