Bloomberg News is better for business and financial news with mostly factual reporting, while The Guardian provides broader coverage and investigative journalism but has mixed ratings for factual reporting.
| Attribute | Bloomberg News | The Guardian |
|---|---|---|
| Editorial Stance (Political Leaning) | Left-center biased | Left-leaning |
| Geographical Coverage (Global, National, Regional) | International news agency with headquarters in New York City; global reach | Global coverage with focus on UK, North America, and Europe. Online editions for US and Australia. |
| Reporting Accuracy & Fact-Checking Standards | Mostly factual in reporting; outlined steps to ensure accuracy | Mixed rating for factual reporting. Rated as 'Reliable, Analysis/Fact Reporting'. |
| Depth of Analysis & Investigative Reporting | Known for delivering business and markets news, data, and analysis | Reputation for quality investigative journalism. |
| Online Accessibility (Website, App, Paywall) | Website (Bloomberg.com), Bloomberg Television, Bloomberg Radio, Bloomberg Businessweek, Bloomberg Markets, and mobile platforms; metered paywall | Website is largely free, supported by reader contributions. App uses a metered paywall (20 free articles). |
| Subscription Cost & Options | All Access digital package starts at $34.99 per month or $415 annually | Digital: £11.99/month or £119/year. App: $15/month or $110/year. Print: Varies. Guardian Weekly: Varies. |
| Readership Demographics | 64.98% male and 35.02% female; largest age group 25-34 year olds | Well-educated, affluent, digitally-savvy, and liberal audience. Average age: 44. |
| Specialty Coverage | Business and financial news; technology, politics, and luxury | Arts, sports, travel, media, etc. |
| Multimedia Content (Videos, Podcasts, Interactive Graphics) | Videos, podcasts, and interactive graphics | Videos, podcasts, interactive graphics. |
| Community Engagement (Forums, Letters to the Editor) | Communities on Discord; live audio programming and in-person community events | Letters to the editor. |
| Awards & Recognition for Journalistic Excellence | British Journalism Award, Foreign Press Association Media Award, and SABEW Best in Business Awards | Named 'Newspaper of the Year' at the British Press Awards multiple times. Won a Pulitzer Prize in 2014. |
| Mobile App User Experience (iOS & Android) | Mobile apps for iOS and Android; access to news articles and real-time stock information; connects users to Bloomberg TV and Bloomberg Radio | Personalized and seamless news experience. Optimized for mobile and tablet devices. |