Facebook offers a broader range of features and a larger user base, making it suitable for large-scale community engagement and advertising. X is valuable for real-time communication and customer support, but faces challenges related to content moderation, data privacy, and API access.
| Attribute | X (formerly Twitter) | |
|---|---|---|
| Active User Base | 3.065 billion monthly active users (MAU) as of 2025, 2.11 billion daily active users (DAU). | Estimates for monthly active users in early to mid-2025 range from 500 million to 650 million. Daily active users are estimated between 240 million and 300 million. |
| Content Moderation Policies | Meta is shifting from fact-checking to a community notes system. Concerns that policy changes may allow more hateful content, particularly targeting transgender people, immigrants, and women. | Concerns about a rollback of content moderation, particularly regarding hate speech and misinformation. X has removed a rule against misgendering transgender individuals. X has stated that it doesn't allow hateful imagery like Nazi swastikas in live videos, account bios, or profile/header images. X suspended 5.3 million accounts and removed or labeled 10.7 million posts for harmful content in the first half of 2024. X has faced legal challenges for content moderation practices, including in Brazil and the EU. |
| Data Privacy Practices | Meta has invested over $8 billion since 2019 to rebuild its privacy program. Implementing measures such as end-to-end encryption for Messenger and Instagram Teen Accounts with parental guidance. Requires explicit consent from users before using their data for custom audience targeting. | X collects user data for targeted advertising and may share it with third parties. Users can adjust privacy settings to limit data sharing. X's privacy policy allows the collection of biometric data from X Premium users with consent. X may share user data with third-party collaborators to train AI models, unless users opt out. X retains data for varying periods based on service needs and legal obligations. |
| Advertising Platform Capabilities | Offers advanced targeting options based on demographics, interests, behaviors, and engagement. AI is used to optimize ad delivery and personalize content. Supports various ad formats, including photo, video, carousel, and collection ads. | X offers various ad formats, including image ads, video ads, interactive ads, and carousel ads. Advertisers can target users based on demographics, interests, keywords, and follower behavior. X Ads can be effective for brand awareness, product launches, and real-time engagement. |
| API Availability and Usage | API has rate limits to ensure platform stability. Developers may need to request explicit consent for data and implement secure authentication methods like OAuth 2.0. | Charging for API access has led to the shutdown of some third-party apps that provided accessibility features. |
| Algorithm Transparency | Algorithm prioritizes content that sparks genuine conversations and encourages interaction. It uses AI for personalized content analysis. | Changes to the algorithm have been noted, including the promotion of Elon Musk's tweets and, at times, state-controlled media. |
| Community Engagement Tools | Offers tools such as Facebook Groups, live videos, polls, quizzes, and Stories to facilitate community engagement. | X supports threaded tweets. |
| Mobile App Performance | 98.5% of user accounts access the platform via mobile phone. | Some users have reported sluggish performance on Google Pixel devices, including slow loading times and image issues. |
| Customer Support Responsiveness | N/A | X is considered a good channel for customer support due to its real-time nature. The median response time on X is about 1 hour and 7 minutes. Customer service interactions on X are public, which can strengthen a company's reputation. |
| Content Format Support | Supports various content formats, including images, videos, live videos, and text posts. | X supports images, videos, and GIFs. |
| Accessibility Features | Offers accessibility features like screen reader support, automatic alt text for images, keyboard shortcuts, closed captions, and text size adjustment. | X offers features like text enlargement, color contrast adjustment, and motion reduction. It supports screen readers and refreshable Braille displays. Users can customize settings like high-contrast mode and display colors. Accessibility has been a concern, with some changes negatively impacting users with disabilities. |
| Integration with Other Platforms | Integrates with other Meta-owned platforms like Instagram, WhatsApp, and Messenger. Allows integration with third-party platforms through its API. | X collects user data and tracks users on other apps, devices, and services for advertising purposes. |
| Price | Not available | Not available |
| Ratings | Not available | overall: Not available, performance: Not available |