BeReal and LinkedIn serve fundamentally different purposes. BeReal is a social platform centered around unfiltered, daily life sharing for a younger demographic. LinkedIn is a professional networking platform offering job search tools, career development resources, and various monetization opportunities. The choice depends entirely on the user's goals: authentic social connection versus professional advancement.
| Attribute | BeReal | |
|---|---|---|
| Target Audience | Primarily Gen Z (ages 18-24) and Millennials | Professionals, job seekers, recruiters, and businesses |
| Content Format | Users share unfiltered photos once a day with a 2-minute window using both front and back cameras simultaneously. | Text updates, images, videos, articles, polls, and newsletters |
| Privacy Settings | Posts are private by default, visible only to friends. Users can share posts on the "Discovery" feed. Control who can find you by phone number. | Customizable, allowing users to control who can see their profiles, posts, and personal details |
| Networking Features | Connect by following others, recommendations to discover like-minded individuals, "Friends of Friends" feature. | Connect with colleagues, industry experts, and potential employers, join groups, participate in discussions |
| Professional Development Tools | Articles, videos, and podcasts on mental health, personal development, and wellness. | LinkedIn Learning offers courses and resources for career advancement |
| Real-time Photo Sharing | Emphasizes real-time sharing with a daily notification and a 2-minute window. | Does not focus on real-time photo sharing like BeReal |
| Job Search Functionality | No job search functionality. | Comprehensive, allowing users to search for positions, apply for jobs, and connect with recruiters |
| Algorithm Transparency | No algorithm. | Considers engagement history, relationship with the poster, and the poster's expertise |
| User Authenticity Verification | Encourages authenticity through unfiltered moments, no filters or editing, shows retakes. | Account verification using work email addresses, government-issued IDs, and phone numbers |
| Data Security Measures | Collects data you share and data collected through your use of their services. Compliant with EU and French law. | Encryption, two-factor authentication, password hashing, and machine learning for fraud detection |
| Integration with Other Platforms | Integrates with Spotify. | Microsoft Teams, Zoom, and CRM systems |
| Monetization Options | As of now, BeReal doesn't monetize its platform. Potential future revenue streams include subscriptions, advertising, data insights, partnerships, and exclusive content. | Consulting services, coaching and training, freelancing, content creation, affiliate marketing, sponsored content, and online courses |
| Price | Not available | Not available |
| Ratings | Not available | overall: Not available, performance: Not available |