EveryPlate is the better choice for budget-conscious consumers who prioritize affordability and convenience. Blue Apron is better suited for those willing to pay more for higher-quality ingredients, a wider variety of recipes, and more dietary options.
| Attribute | Blue Apron | EveryPlate |
|---|---|---|
| Price per serving | $7.99 to $12.49 | $4.99 to $7.49 |
| Variety of recipes offered | Offers over 80 recipes weekly, including Chef Favorites, Easy, Fast, and Veggies. | 21 to 30 meal choices weekly, including meat and veggie, family favorites, quick and easy, and nutritious & delicious meals |
| Dietary options | Includes nutritionist-created options, low-calorie choices, WW Recommended meals, and a Signature for 2 Vegetarian Plan. Offers Wellness Badges for options like '600 Calories or Less,' 'Carb-Conscious,' and 'Wellness Grains'. | Limited vegetarian options, doesn't cater to vegan, gluten-free, paleo, or low-carb diets |
| Minimum order quantity | Choose between two or four servings per recipe and select two to five recipes per week. | Plans with 2, 3, 4, or 5 meals per week, with options for 2, 4, or 6 servings per meal. The smallest plan is typically three meals for two people per week. |
| Shipping cost | Typically $10.99 per box, waived for larger orders or first-time promotions. | $9 to $10.99 per box |
| Delivery area coverage | Delivers to the contiguous United States. | Most of the continental United States |
| Ingredient quality and sourcing | Focuses on high-quality ingredients, including non-GMO, hormone-free meats, and sustainably sourced seafood. Partners with sustainable farmers. | High-quality ingredients from various suppliers, limited information about sourcing, organic, or sustainable practices. Some reviews mention inconsistent produce quality. |
| Packaging sustainability | Aims for 100% recyclable, reusable, or compostable meal kit boxes by the end of 2025, with a goal of 75% post-consumer recycled content. | Recyclable cardboard boxes, but significant amount of packaging to dispose of. Uses less shipping material compared to some competitors. |
| Recipe ease of preparation | Recipes include easy-to-follow cards with photos and instructional videos. Most meals take 25-35 minutes to prepare. | Simple and easy to follow, most taking 25-45 minutes to cook. Recipes typically involve six straightforward steps. |
| Customization options | Allows checking weekly menus, changing recipes, skipping weeks, and tailoring meal plans according to portion sizes, dietary preferences, and delivery frequency. | Skip weeks or cancel anytime. Add extra proteins or veggies to meals. |
| Customer service responsiveness | Known for providing speedy attention to customers. | Phone and live chat support. Reviews vary: some helpful and friendly, others report issues with refunds and resolving complaints. |
| Overall taste and satisfaction | Many customers find the meals delicious, filling, and easy to make. Offers sophisticated recipes at a budget-friendly price. | Tasty and satisfying for the price. Some find the meals repetitive after a few months. |