Both TIME and Wired are reputable magazines offering in-depth reporting and analysis. TIME is a better choice for those interested in general news and world affairs, while Wired is more suitable for readers focused on technology and its cultural and economic impact. Both lean left-center politically, which may influence reader preference.
| Attribute | TIME | Wired |
|---|---|---|
| Frequency of publication | Initially weekly from 1923, transitioned to every other week in March 2020. Publishes 44 issues per year, delivered bi-weekly except for January and August. Bi-weekly issues are often double issues. | Bi-monthly, 6 issues per year (previously monthly until 2024) |
| Target audience | Educated individuals interested in world and national news. Middle to upper-class American citizens, typically between 30 and 40 years old, with an interest in diverse cultural issues. Affluent, middle-aged men with families and college degrees who are business-oriented. | Technology enthusiasts, business professionals, globally-minded thought leaders, innovators, bloggers, and connectors interested in the impact of technology on culture, the economy, and politics. Historically aimed at affluent, college-educated males aged 30–50, but aiming to broaden its target audience. |
| Political perspective | Left-center bias. Story selection favors left-leaning causes and displays an anti-Trump bias. | Generally considered left-center biased, with some analyses rating it as Left. Uses wording that favors liberal causes. |
| Depth of reporting | In-depth reporting and analysis of current events. Detailed research and distinct voices. | In-depth reporting and analysis, featuring articles, opinion pieces, and analyses providing a comprehensive view of technology's impact. |
| Focus on current events vs. timeless topics | Primarily focuses on current events, delivering a snapshot of the times. Delves into timeless topics by providing context and analysis of major news events. | Covers both current events and timeless topics. Its science section focuses on time-sensitive news. |
| Use of photography and visual elements | Iconic covers and use of photography and visual elements to enhance content. Clear and graphic impact with its visuals, often using striking images to convey important messages. | Innovative use of photography and visual elements with bold colors, dynamic shapes, a mix of photography and custom illustrations, and infographics. |
| Digital subscription options | Offers digital access, including online access, tablet editions, and unlimited content on TIME.com, with print and digital subscriptions. | Online access, access on iPad, iPhone, and across all devices on Google Play. |
| Quality of writing and editing | High quality, with well-sourced information. | High-quality writing and editing with a strong fact-checking department. |
| Diversity of topics covered | Politics, world affairs, business, health, science, technology, and culture. | Technology, culture, architecture, design, business, politics, philosophy, and the economy. |
| Reputation and credibility | Long-standing reputation for trust and authority, with a global audience. Considered a reliable source with high factual reporting. | Strong reputation and credibility within its industry, shaping discourse around the digital revolution. Multiple National Magazine Awards. |
| Availability of archival content | Online archive, "The TIME Vault," providing access to complete coverage since 1923, including articles, graphics, pictures, and advertisements. | Offers access to archival content. |
| Price and subscription cost | Subscription costs vary. A one-year subscription can start from £3.00 or $29.95. Other offers include 44 issues for $30.00. Prices differ based on the subscription type (print, digital, or all-access) and the region. | Subscriptions start from £23.99 for 4 issues. A 1-year subscription is priced at £29.99. |