Both TIME and Rolling Stone offer valuable content, but they cater to different audiences and have distinct editorial approaches. TIME is a better choice for those seeking a broad and frequent overview of current events with a center-left perspective. Rolling Stone is more suitable for readers interested in in-depth coverage of music, pop culture, and politics from a left-leaning viewpoint, and who appreciate long-form journalism and provocative photography.
| Attribute | TIME | Rolling Stone |
|---|---|---|
| Name | TIME | Rolling Stone |
| Frequency of Publication | Biweekly | Monthly (originally bi-weekly, shifted in July 2018) |
| Target Audience | Broad audience interested in current events, news, and culture | Primarily young, mainstream adults aged 15-24 (core 20-35, following above 35). Targets 'young urban thought leaders' (trendy, fashionable, bold, tech-friendly). Significant readership among those aged 25-34. |
| Political Leaning/Bias | Center-left | Generally considered left-biased. Routinely supports liberal candidates and causes. Described as a 'liberal cheerleader' or 'house organ of the Democratic National Committee'. |
| Depth of Reporting | Mix of in-depth analysis and concise summaries | Known for long-form, well-researched journalism, particularly on political topics. Offers in-depth coverage on topics like AI in music and artist profiles. |
| Coverage of Current Events | Politics, business, health, science, and culture | Covers music, pop culture, and politics. Offers reporting on national affairs. |
| Cultural Impact and Relevance | Significant, known for Person of the Year and coverage of major events | Significantly impacted culture by changing perceptions of what a band could be and how rock artists were viewed. Shapes conversations around music, culture, and politics for over five decades. |
| Quality of Writing and Editing | High-quality | Known for high journalistic standards. Combines proper English with 'street language'. |
| Use of Photography and Visual Design | Iconic covers and use of photography | Known for provocative photography and iconic cover photos featuring musicians, politicians, athletes, and actors. |
| Subscription Price and Availability | Various options, print and digital, pricing varies | One-year subscription (12 issues) costs $49.95. Available in print and digital formats. |
| Online Presence and Digital Offerings | Strong online presence with website and app | Rollingstone.com offers content, including articles, blogs, music, and video. Much of its online content is behind a paywall. |
| Editorial Reputation and Credibility | Long-standing reputation for journalistic integrity | While known for its journalism, Rolling Stone has faced criticism and controversies. Described as not a paragon of journalistic integrity. |
| Variety of Content (e.g., news, culture, entertainment) | News, culture, entertainment, and investigative reports | Includes music and movie reviews, celebrity stories, information on new artists, fashion advice, and articles on politics. |
| Price | Not available | $49.95 (one-year subscription, 12 issues) |
| Ratings | Not available | Not available |