The New Yorker is ideal for readers seeking in-depth analysis and broad coverage of cultural and political topics with a strong emphasis on fact-checking. Wired is better suited for those interested in technology and its impact on various aspects of life, with a focus on innovative design and emerging trends.
| Attribute | The New Yorker | Wired |
|---|---|---|
| Editorial Focus | Journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry covering politics, social issues, culture, and the arts. | Emerging technologies and their impact on culture, economy, and politics; intersection of technology with business, science, and design. |
| Target Audience | General public, particularly educated, urban, and sophisticated readers. High readership among college-educated individuals. | Readers interested in technology and its impact on culture worldwide; young, educated, urban males, often affluent, thought leaders, innovators, and connectors; globally-minded and constantly seeking new ideas. |
| Writing Style | Ranges from humorous to erudite, blending literature and journalism. Values clarity, harmony, accuracy and courtesy to the reader. | Informal but polished; champions sharp writing. |
| Frequency of Publication | 47 times a year, with five issues covering two-week spans. | Bi-monthly (6 issues per year); website updated daily. |
| Print Quality | Varies; some readers describe it as poor, similar to newspaper quality, while others (particularly in North America) report pristine printing on fine glossy paper. Focuses on content over style, using light paper to improve the reading experience. | Pace-setter in print design; trendy and experimental design elements; accentuated grids, color blocks, and tight layouts; high contrast, high saturation images. |
| Digital Accessibility | Website with current issue content and web-only exclusives. Subscribers can access the full current issue online and a complete archive of back issues. Paywalled subscription model since 2014. | Print and online editions; digital subscription available; website: wired.com; free access to iPad and iPhone editions with a subscription. |
| Originality of Content | In-depth reporting, investigative journalism, and unique perspectives. Publishes exclusive content and maintains a reputation for rigorous fact-checking. | Shaping discourse around the digital revolution; unique perspectives and exclusive reporting. |
| Depth of Analysis | In-depth reporting and long-form journalism. Articles are detailed, analytical, and well-sourced. | In-depth narratives and feature stories; deep dives into tech companies; explores social, economic, and political issues surrounding technology. |
| Visual Design | Illustrated covers, cartoons, and simple, book-like graphic design. | Pace-setting print and web design; dynamic mix of photography, illustrations, and bold color schemes; innovative layouts and sophisticated typography. |
| Political Leaning | Generally holds liberal or left-leaning views. A 2014 survey found that 77% of its readers have left-of-center political values. | Left-leaning bias. |
| Fact-Checking Accuracy | Long-standing reputation for rigorous fact-checking. Dedicated fact-checking department. | Fastidious fact-checking in print magazine; online content generally not fact-checked unless legally sensitive. |
| Advertising to Content Ratio | Prioritizes substance over style, with advertisements being few and generally unobtrusive. | First half of the magazine contains many tech-related ads, while the latter half features articles with fewer ads. |
| Price | Not available | Subscriptions start from £23.99 for 4 issues. |