The Economist is better suited for readers interested in global economics, politics, and business with in-depth analysis and data visualizations. National Geographic is a better choice for those seeking broad coverage of geography, history, nature, and science with stunning photography and a pro-science perspective, at a lower subscription cost.
| Attribute | The Economist | National Geographic |
|---|---|---|
| Editorial Stance/Bias | Classical, social, and economic liberalism; supports free markets, free trade, free immigration, deregulation, and globalization; favors centrist politics and radical centrism. | Generally considered a pro-science source with minimal bias; has acknowledged past racist coverage. |
| Depth of Analysis | Known for interpretive analysis and in-depth special reports; offers insights into economic trends and their potential impact on investment portfolios. | In-depth coverage of geography, history, nature, science, and world culture. |
| Geographic Focus | Covers world events, politics, and business with a global perspective; multi-page sections dedicated to specific geographical regions. | Global, covering various parts of the globe. |
| Frequency of Publication | Published weekly in print and daily on digital platforms; 51 issues per year. | Monthly (12 issues per year). |
| Readership Demographics | High-income, elite readership consisting of business leaders, policymakers, and those in government, education, economics, or policy; largely male. | Broad audience, including younger and older adults; online audience is 42.05% male and 57.95% female, with the largest age group of visitors being 25-34 year olds. |
| Subscription Cost | Introductory offers around $12 for 12 weeks; full-price print + digital around $225 for one year, digital-only around $189; student discounts and gift subscriptions may be available. | US: Approximately $59.00 per year; UK: Varies. |
| Online Accessibility | Provides online access with features such as descriptive hyperlink text, scalable fonts, and an easy-to-see color scheme; apps like The Economist Espresso available. | Interactive online edition and strong social media presence. |
| Use of Visuals (Photography, Charts) | Known for data journalism and visual storytelling; uses clear and simple layouts in charts and graphs, highlighting key trends and comparisons. | Known for stunning photography and visuals. |
| Special Issues/Reports | In-depth special reports approximately every two weeks, covering topics in Countries and Regions, Business, Finance and Economics, Science, and Technology. | Publishes special issues and reports. |
| Awards and Recognition | Received awards including "European Magazine of the Year" in 2019; won British Journalism Awards and TV BAFTAs. | Numerous awards, including National Magazine Awards. |
| Historical Reputation | Founded in 1843; long-standing reputation for influential coverage of global capital markets, businesses, and political developments; considered a newspaper of record in the UK. | Founded in 1888, long-standing reputation for promoting geographic knowledge and exploration. |
| Fact-Checking Accuracy | Most articles are considered factual and neutral; editorials and op-eds are separated from news reporting. | Rigorous commitment to fact-checking and journalistic integrity. |