Forbes and Vogue cater to distinct audiences and cover different subject matter. Forbes is a business and finance publication, while Vogue is a fashion and lifestyle magazine. Forbes has faced some criticism regarding its content and contributor network, while Vogue is generally regarded as a leading fashion authority.
| Attribute | Forbes | Vogue |
|---|---|---|
| Target Audience | Business and tech decision-makers, CxOs, small business owners, high-net-worth investors/buyers, women, and those under 30. Aims at influential leaders, successful entrepreneurs, and growing business owners. Business professionals, investors, and executives aged 25-60. | Primarily fashion-conscious individuals, including women, millennials, and young adults, who are affluent and interested in high-end fashion, beauty, and lifestyle trends. The target demographic ranges from 17-29 year olds. Vogue caters to style-conscious and trendsetting individuals around the world. |
| Editorial Focus | Finance, industry, investing, and marketing. Also covers technology, communications, science, politics, and law. Emphasizes innovation, leadership, and impactful business strategies. | Style news, haute couture fashion, beauty, culture, living, and runway trends. It places fashion in the context of culture and the world. |
| Publication Frequency | Forbes magazine is published eight times a year. Forbes India is published on a fortnightly basis. | Published ten times a year with merged issues for January/February (Winter) and June/July (Summer). Originally published weekly, then bi-monthly, and became monthly in 1973. |
| Subscription Cost | $3.74 per issue (magazine), $3.75 per issue (digital), $29.95 (print subscription regular price) | US: $29.95 (one-year subscription), UK: £12.00 (6 issues), Australia: $8.99 (one issue) |
| Print Quality | High quality of paper, printing, and imagery. | Known for high-quality editorial content and visually stunning photography. |
| Digital Accessibility | Global online platform (Forbes.com), digital versions of print magazine, mobile apps, and digital subscriptions. | Vogue has a strong digital presence with a website, social media accounts, and digital editions. They have over 70 million followers across various social platforms. Over 70% of Vogue's print subscribers also subscribe to its digital edition. |
| Brand Reputation | Strong reputation as a leading brand in business and finance. Known for lists and rankings. Criticism for contributor network and 'pay-to-play journalism'. | Vogue has a prestigious reputation in the fashion industry and is a symbol of style and sophistication. It is considered a leading fashion authority. |
| Advertising Content Ratio | Advertisers can publish blog posts alongside regular editorial content through BrandVoice program. | Vogue attracts high-end advertisers due to its affluent readership. The magazine's commitment to delivering exceptional editorial content makes it an attractive platform for advertisers. |
| Diversity and Inclusion Representation | Partnerships with organizations like the National Association of Black Journalists, Asian American Journalist Association, The Association of LGBTQ Journalists, National Association for Hispanic Journalists, and New York Women in Communications. | Vogue has made efforts to promote diversity by featuring models of different races, body types, and backgrounds. British Vogue, in particular, has been recognized for normalizing the marginalized. British Vogue became a platform for diverse voices, tackling issues such as race, disability, and queerness. |
| Originality of Content | Expects original content with strong insights and value. Values exclusive content. | Vogue consistently produces new, visually stunning, and daring content that sparks conversations within the fashion industry. |
| Influence on Industry Trends | 88% of CxOs report that Forbes influences their purchasing decisions. 93% of high-net-worth individuals say that Forbes shapes their opinions on markets, investment, and the global economy. | Vogue holds substantial power in influencing the direction of fashion trends. It has been setting the standard in fashion for over a century. |
| Awards and Recognition | Forbes 400, Billionaires List, and 30 Under 30. | Vogue is called "high fashion's bible" by The New York Times. |
| Ratings | Forbes is rated as reliable by Ad Fontes Media, with analysis/fact reporting. | Not available |
| Pros | Tailors content to suit influential leaders and successful entrepreneurs, Seeks unique, transformative stories with fresh business perspectives, Offers digital subscriptions, giving access to its vast archive of business articles and interviews, Prioritizes stories that are relevant and aligned with current trends and global events, Regarded as one of the most credible platforms for entrepreneurs, executives, and investors, Known for its rigorous reporting, in-depth analysis, and meticulous fact-checking. | High-quality editorial content, Visually stunning photography, Strong digital presence, Prestigious reputation, Influential in fashion trends, Promotes diversity and inclusion, Original and daring content, Reliable and accurate information, Ethical practices |
| Cons | Forbes.com has faced criticism for its contributor network and 'pay-to-play journalism', BrandVoice program may impact reliability, Has faced accusations of bias and concerns about its contributor network. | Not available |