Vanguard Digital Advisor is better suited for investors seeking automated, low-cost portfolio management with a focus on traditional investments and tax optimization. eToro is a better choice for those interested in social trading, a wider variety of asset classes including cryptocurrencies, and no management fees, but lacks automated rebalancing and tax-loss harvesting.
| Attribute | Vanguard Digital Advisor | eToro |
|---|---|---|
| Minimum Investment Amount | $100 for retail brokerage accounts and $5 for eligible 401(k) plan participant accounts. | $50 for US residents; $500 for Smart Portfolios |
| Management Fees | Approximately 0.15% net advisory fee annually. The gross advisory fee is 0.20%, but clients receive a credit for fund costs paid to Vanguard. For ESG or active/index investment options, the net advisory fee ranges from 0.11% to 0.20%. The advisory fee is waived for the first 90 days for new clients. | None |
| Available Account Types | Individual and joint brokerage accounts, Roth IRA, traditional IRA, rollover IRAs, SEP IRAs, and inherited IRAs. Also, eligible 401(k) plans. | Personal (retail), Professional, Corporate, and Islamic accounts. Demo account available with $100,000 in virtual funds. |
| Investment Options | Vanguard funds and ETFs. Three portfolio options are available: All-Index, Active/Index, and ESG. | Stocks, ETFs, commodities, indices, and cryptocurrencies |
| Automated Rebalancing Frequency | Portfolios are evaluated daily and rebalanced when an asset class deviates by more than 5% from its target allocation. Rebalancing also occurs if the cash balance exceeds $300. | Not available |
| Tax-Loss Harvesting | Yes, Vanguard Digital Advisor offers automated tax-loss harvesting. | Not available |
| Customer Support Channels | Phone support is available Monday to Friday, 8 a.m. to 8 p.m. Eastern time. Email support is also available. | Email, call center, and help center. Live chat available for Club members only. Phone support at 1-888-271-8365. |
| Educational Resources | Access to Vanguard calculators, videos, articles, debt payoff tools, and fund screeners. | Available |
| Mobile App Availability and Ratings | Yes, Vanguard has a mobile app. It has 4.7 stars on the Apple App Store, but a lower rating of 2 stars on Google Play. | Available on web and mobile platforms with user-friendly interface. Specific ratings not mentioned. |
| Social Trading Features | Not available. | CopyTrader, social news feed |
| Fractional Shares | Yes, Vanguard introduced fractional shares in August 2024. | Offers fractional shares |
| Security and Regulation | Runs on the Vanguard Investments platform with two-factor authentication, encryption, and voice verification. Vanguard will alert you to any suspicious activity. | Regulated by FCA, CySEC, and ASIC. SSL encryption, two-factor authentication, segregated client funds. |