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Investment firms: Charles Schwab vs. T. Rowe Price

Quick Verdict

Charles Schwab is a better choice for investors seeking a wider array of investment options and lower minimum investment requirements, while T. Rowe Price may appeal to those who prefer actively managed ETFs and personalized retirement management.

Key features – Side-by-Side

AttributeCharles SchwabT. Rowe Price
Investment OptionsStocks, bonds, ETFs, mutual funds, options, cryptocurrency, alternative investments (hedge funds, private equity, real estate), and cash products like CDs and money market funds. Access to international stocks and fractional shares of S&P 500 companies.Stocks, bonds, ETFs, mutual funds, actively managed ETFs
Account Management FeesNo advisory fee for Schwab Intelligent Portfolios. Schwab Intelligent Portfolios Premium has a $300 initial planning fee and a $30 monthly advisory fee. Traditional management accounts have fees ranging from 0.20% to 0.90%.Annual account service fee (waivable under certain conditions)
Minimum Investment RequirementsSelf-directed accounts: No minimum. Schwab Intelligent Portfolios (robo-advisor): $5,000. Schwab Intelligent Portfolios Premium: $25,000. Traditional management accounts: $25,000. Wealth management accounts: $1 million. Independent local investment advisors: $500,000.$2,500 for brokerage accounts, $1,000 for Brokerage IRAs, $1 for some money market funds
Research and Educational ResourcesMarket insights, educational resources, interactive courses, articles, videos, and podcasts. The Schwab Center for Financial Research provides fact-based viewpoints, research, and guidance.Investment insights, market news, tax planning tools, expert consultations
Trading Platform and ToolsSchwab.com, Schwab Mobile app, and thinkorswim (desktop, web, and mobile). Tools for charting, analysis, and order placement.Tools and resources designed to evolve with participants' retirement needs
Customer Service Quality and ResponsivenessHigh ratings for customer service. 24/7 phone support with knowledgeable representatives. J.D. Power has ranked Charles Schwab Bank #1 in customer satisfaction among checking providers for six years in a row.Customer service via secure messages, personal investment advisors, and customer service representatives
Retirement Planning ServicesVarious IRA accounts (Traditional, Roth, and Rollover) and retirement planning assistance. Guidance on retirement contributions and tax implications.IRAs, Roth IRAs, rollover 401(k)s, retirement plans for self-employed and small business owners, Personalized Retirement Manager (PRM)
Financial Advisor AvailabilityDedicated financial consultants are generally available to clients with $500,000 or more in assets. All clients can access investment professionals for support.Available, private portfolio management for accounts with balances of $5 million or more
Mobile App FunctionalityInvest, research, bank, trade, move money, track portfolios, and deposit checks. Real-time quotes, news, charting, and Face ID login.Check account balances, view asset allocation, track fund performance, conduct fund research, buy/sell/exchange T. Rowe Price Mutual Funds & ETFs
Commission Fees for TradesStocks and ETFs: $0 online commission. Options: $0.65 per contract. Mutual Funds: No transaction fees on thousands of funds from Schwab Mutual Fund OneSource. Other mutual funds may have fees up to $74.95 per purchase. Bonds: $1 per bond (minimum $10, maximum $250) for secondary trades. No commission for Treasury bonds.$0 commission for online stock and ETF trades, fees for representative-assisted trades, fees plus per-contract charge for options trades
Account Security MeasuresMulti-layered technology, trained specialists, and secure processes. "Schwab Security Guarantee" that covers losses due to unauthorized activity. Security alerts and two-step verification.Firewall technology, intrusion-prevention systems, Account Protection Program, multi-factor authentication
Range of Account TypesIndividual and joint brokerage accounts, retirement accounts (IRAs, 401(k)s), education savings accounts, trust accounts, and bank accounts (checking and savings). Specialized accounts like global accounts for trading foreign stocks.Individual, joint owner, trust, accounts for minors, Roth IRAs, traditional IRAs, general investing accounts, 529 plans

Overall Comparison

Charles Schwab: $0 commission for online stock and ETF trades; T. Rowe Price: $2,500 minimum for brokerage accounts.

Pros and Cons

Charles Schwab

Pros:
  • Wide range of investment options
  • No advisory fee for Schwab Intelligent Portfolios
  • No minimum investment for self-directed accounts
  • Comprehensive research and educational resources
  • Multiple trading platforms
  • 24/7 phone support
  • Various retirement account options
  • Functional mobile app
  • $0 commission for online stock and ETF trades
  • Multi-layered security measures
  • Wide variety of account types
Cons:
  • Schwab Intelligent Portfolios Premium has a $300 initial planning fee and a $30 monthly advisory fee
  • Traditional management accounts have fees ranging from 0.20% to 0.90%
  • Minimum investment requirements for certain managed accounts
  • Options trades have a per-contract fee
  • Some mutual funds may have transaction fees
  • Bonds have commission fees for secondary trades

T. Rowe Price

Pros:
  • Wide range of investment options including stocks, bonds, ETFs, and mutual funds
  • Actively managed ETFs available
  • Various ways to waive the annual account service fee
  • Comprehensive research and educational resources
  • Personalized Retirement Manager (PRM) for tailored asset allocation
  • Access to financial advisors
  • Functional mobile app for managing investments
  • $0 commission for online stock and ETF trades
  • Robust security measures including firewall technology and Account Protection Program
  • Wide range of account types including brokerage, retirement, and education
Cons:
  • Annual account service fee if certain requirements are not met
  • Minimum initial investment of $2,500 for brokerage accounts
  • Fees for representative-assisted trades and options trades
  • Limitations on purchasing new issues of certain load funds and UITs

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