Nationwide is a better choice for customers who value a wide range of coverage options, local agent support, and customizable policies, despite potentially higher prices and slower claim processing. Lemonade is more suitable for tech-savvy customers seeking affordable, quick, and easy insurance solutions, particularly renters, who are comfortable with AI-driven customer service and a fully digital experience.
| Attribute | Nationwide | Lemonade |
|---|---|---|
| Coverage options | Offers a wide range of insurance products, including Auto, Homeowners, Life, Pet, Renters, Condo, Flood, Motorcycle, RV, ATV, Boat, Personal umbrella, Travel, Identity theft, Specialty health services, Farm, Commercial insurance (Business Owners Policy, Business Liability, Commercial Property, Workers Compensation, Commercial Auto, Cyber Liability). Also offers investment products and personal retirement plans. | — |
| Policy pricing and discounts | Discounts available for bundling multiple policies, safe driving habits (SmartRide), low mileage (SmartMiles), defensive driving courses (55+), accident-free record, anti-theft devices, automatic payments, good student, protective devices, home renovations, gated communities. SmartRide can save up to 40%. SmartMiles is a pay-per-mile program. Rates can be higher than national averages, but discounts can make it more affordable. | — |
| Customer service responsiveness and helpfulness | Generally positive experiences; agents are helpful and easy to reach. Offers 24/7 claims reporting via phone, online, or mobile app. Strives to respond to claims the day they're filed. | — |
| Claim processing speed and ease | Some customers note claims can take longer than expected to process, with delays in response times once a claim is filed. Claim processing time can vary depending on complexity, documentation, and cooperation of parties involved. Offers text updates to track auto claim progress. | — |
| Financial stability and ratings | A+ (Superior) rating from AM Best. | — |
| Digital experience (website, app) | Customers give Nationwide high marks for its digital experience, including online and app services. Mobile app available. | — |
| Availability of local agents | Has a national independent agent network. Licensed agents in all 50 states and Washington, D.C. | — |
| Bundling options and discounts | Save up to 15% when bundling home and car insurance. Multiple-policy discounts can apply to combinations of auto, home, life, motorcycle, boat, or other policies. | — |
| Policy customization options | Offers a variety of coverage options and endorsements to customize policies. Car insurance customization options include Accident Forgiveness, Roadside Assistance, Vanishing Deductible, Custom parts and equipment coverage. Home insurance customization options include Better Roof Replacement, Valuables Plus, Brand New Belongings. | — |
| Coverage limits and deductibles | Homeowners: Dwelling coverage: $400,000 (example), Other structures: $40,000 (example), Personal property: $200,000 (example), Personal liability: $100,000 (example), Medical payments: $5,000 (example), Deductible: $1,000 (example). Auto: Bodily injury liability: $50,000 per person, $100,000 per accident (example), Property damage liability: $25,000 (example), Collision: $500 deductible (example), Comprehensive: $500 deductible (example). Offers flexible deductibles and coverage limits. | — |
| Exclusions and limitations | Pet insurance: Generally doesn't cover pre-existing conditions, waste disposal, boarding/grooming, or tax. Coverage limitations from waiting periods, deductibles, coinsurance, or policy limits may apply. | — |
| Price | Not available | — |
| Ratings | The Zebra: 4.4 stars. Bankrate: Auto: 4.0/5, Home: 4.3/5, Life: 4.3/5. Insure.com: 4.54 stars out of 5. NerdWallet: Overall satisfaction score of 81 out of 100. Reviews.io: Average score of 2.09 (out of 5). | — |