Lemonade is ideal for tech-savvy customers seeking quick, affordable coverage and a streamlined digital experience. Nationwide is better suited for those who prefer a wider range of insurance products, customizable policies, and don't mind potentially inconsistent customer service.
| Attribute | Lemonade | Nationwide |
|---|---|---|
| Policy Coverage Options | Offers standard coverage options for homeowners and renters insurance, including dwelling coverage, personal property coverage, loss of use coverage, liability coverage, and medical payments coverage. Provides extra coverage for valuables like jewelry, art, and electronics. Additional homeowners coverage options include valuable articles coverage and water backup coverage. Renters insurance offers basic, extra, and premium levels. | Wide array of coverage options across insurance products, including auto, home, and renters insurance. Auto insurance includes bodily injury liability, property damage liability, personal injury protection, and uninsured/underinsured motorist coverage. Optional coverages include roadside assistance, accident forgiveness, and gap insurance. Homeowners insurance includes dwelling coverage, other structures coverage, contents coverage, personal liability, and medical payments to others. Renters insurance includes coverage for building additions and alterations. |
| Premium Pricing and Discounts | Homeowners insurance starts as low as $25 a month, and renters insurance averages $140 a year or $12 a month. Discounts are available for protective devices, bundling policies, and annual payments. Multi-car discounts range from 10% to 15%. | Average car insurance premiums are often cheaper than average. Full coverage car insurance averages $1,934 annually, while minimum coverage averages $697. Home insurance with $300,000 in dwelling coverage averages $1,772 per year, which is also cheaper than the national average. Discounts are available, including multi-policy, safe driver, good student, and discounts for vehicles with safety or anti-theft equipment. Bundling home and auto policies can save up to 15%. SmartRide and SmartMiles programs offer discounts based on driving habits and mileage. |
| Customer Service Responsiveness | Primarily uses a chatbot named Maya. Customers can manage policies, get help, and file claims through the app. A comprehensive online help center is available. The best way to talk to their customer support teams is by calling them at 844-733-8666. | Generally receives positive reviews for its customer service. J.D. Power studies provide varied results, with some scores above average and others below. The company has a 24/7 claims reporting system. Some reviews mention personable agents and helpful phone support, while others note rude and uncooperative customer service experiences. |
| Claim Processing Speed and Efficiency | Known for quick claims processing, with some claims paid instantly by AI. Approximately 40% of claims are handled instantly, with some claims approved in as little as 2-3 seconds. | Aims to process claims efficiently. For pet insurance claims, they aim to complete the review within 30 days of receiving all required information. Some reviews indicate rapid responses and satisfactory claim handling, while others report long delays and claim denials. |
| Digital Experience (App and Website) | Digital experience is a standout feature, allowing you to handle nearly every aspect of your policy through the app. The app allows you to view policy details, update coverage, file claims, get quotes, and buy a policy. The website is cleanly designed and easy to use, with a lengthy FAQ section. | Strong digital presence with online quotes, bill payment, and claims filing available on its website. Their mobile app is highly rated and offers policy management features. |
| Financial Stability Rating | Has a Financial Stability Rating of A- (Exceptional) from Demotech and a Financial Strength Rank of 5. | A+ (Superior) from AM Best, indicating a strong ability to pay out claims. |
| Availability in My State | Homeowners and renters insurance is available in 28 states and Washington, D.C. Car insurance is available in Arizona, Colorado, Illinois, Ohio, Oregon, Tennessee, Texas, and Washington. Operates in 23 states and Washington, D.C. | Car insurance is offered in 46 states and Washington, D.C. Home insurance is sold in 43 states and Washington, D.C., but not available in Alaska, Florida, Hawaii, Louisiana, Massachusetts, New Jersey, and New Mexico. Renters insurance is not available in Alaska, Hawaii, Louisiana, and Oklahoma. |
| Types of Insurance Offered (Home, Auto, Renters) | Offers renters, condo, co-op, homeowners, car, life, and pet health insurance. | Offers a wide range of insurance products, including auto, home, renters, life, motorcycle, boat, and pet insurance. They also offer business insurance and financial products. |
| Policy Customization Options | Offers standard home insurance policies with add-ons like a scheduled property package. Renters have flexibility in choosing coverage levels and deductibles. | Known for providing customizable policies. They offer various add-ons and endorsements to tailor coverage to specific needs. |
| Deductible Options | Customers can choose deductibles ranging from $250 to $2,500. Choosing a higher deductible can lower the premium price. | Not available |
| Bundling Options and Discounts | Discounts are available for bundling policies, such as with pet or car insurance. Multi-policy discounts are offered for bundling renters insurance with another policy. | Offers multi-policy discounts for bundling home, auto, and life insurance policies. Bundling can result in significant savings, with potential savings up to 15% or an average of $1,032. |
| User Reviews and Ratings | Lemonade earned 3 out of 5 stars for overall performance for home insurance. Lemonade earned 4.5 stars out of 5 for overall performance for life insurance. Lemonade renters insurance earned 3.5 stars out of 5 for overall performance. Lemonade received a 2025 Bankrate Score of 2.9 out of 5.0 for auto insurance. Lemonade received a Bankrate Score of 3.3 out of 5.0 for home insurance. Lemonade earned 4.3/5 marks from customers on the Trustpilot platform. The Better Business Bureau's users rated Lemonade as 2.41/5 in overall auto customer satisfaction. Clearsurance customers rate Lemonade very highly. Out of a possible five stars, Lemonade's average rating is 4.85. | NerdWallet: 81/100, The Zebra: 4.4/5 |