Root Insurance is best for safe drivers looking for personalized rates based on their driving habits and who value mobile app accessibility. Lemonade is suitable for those seeking a variety of insurance products with a focus on a streamlined, tech-driven experience, particularly for renters and homeowners, but should be aware of potential customer service issues and premium increases.
| Attribute | Root Insurance | Lemonade |
|---|---|---|
| Premiums | Calculated primarily based on driving behavior using a mobile app. Average $85/month for liability-only, $134/month for full coverage. | Homeowners starts at $25/month. Renters average $12/month or $140/year. |
| Coverage Options | Liability, medical, and comprehensive coverage. | Homeowners, renters, car, pet health, and life insurance. Standard coverages with add-ons. |
| Discounts Offered | Focused Driving Discount (up to 10%). | Bundling discount, discounts for protective devices and mobile app usage. |
| Customer Service Quality | Online support, phone customer service, and mobile app support. | Mobile app allows for instant policy changes and 24/7 support. Mixed customer service reviews. |
| Claim Process Efficiency | Claims can be filed in under five minutes via the mobile app with photo uploads. | Easy and transparent claims process, fast claim payouts. |
| Mobile App Functionality | Access to insurance products and policy, SR-22 certificate availability, rewards for good driving, roadside assistance included. | Policy management via mobile app. |
| Financial Stability | Excellent financial strength rating from AM Best. | A-Exceptional from Demotech Inc. |
| Policy Customization | Policies can be customized in the Root app. | Policy customization includes deductible choices. |
| Ratings | Mobile App Rating: 4.47/5 stars on Apple, 3.4/5 stars on Android. BBB Rating: Excellent official rating. | Very good rating for overall renters satisfaction from J.D. Power. Poor complaint rating. Industry-leading Net-Promoter-Score of 76 for claims experience. |