Both Briogeo and Living Proof are reputable hair care brands that cater to a wide range of hair types and concerns. Briogeo stands out for its emphasis on natural ingredients and extensive vegan options, while Living Proof is known for its innovative technologies and specialized solutions. The best choice depends on individual preferences, hair needs, and scent sensitivities.
| Attribute | Briogeo | Living Proof |
|---|---|---|
| Hair Type Suitability | All hair types and textures, including thin/fine, wavy, curly, damaged, dry, and color-treated hair. Offers lines specializing in repair, moisture, volume, and curl care. | Offers product lines tailored for various hair types, including those lacking volume, needing repair, and those with curls. Collections for full, no frizz, restore, curl, and perfect hair day. |
| Key Ingredients | Argan Oil, Rosehip Oil, Coconut Oil, Biotin, Avocado Oil, Vitamin E, Binchotan Charcoal, Copper Peptide, Rice Protein Complex, Papaya Enzyme, Tea Tree Oil, Keratin | Patented molecules like OFPMA, Proprietary Amino Cleansing Complex, Marine Algae Polysaccharide, Hemisqualane, Phytantriol, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein. |
| Sulfate-Free Formulation | Yes | Sulfate-free (free of SLS and SLES). |
| Paraben-Free Formulation | Yes | Formulated without parabens. |
| Silicone-Free Formulation | Yes | Silicone-free. Uses Sili-CLONE HairTech to mimic the benefits of silicone. |
| Cruelty-Free Certification | Yes, certified by Leaping Bunny | Certified cruelty-free by PETA. Doesn't test on animals. |
| Vegan Options Available | Yes, most products are vegan | Offers a selection of vegan-friendly products, including Full Shampoo, Full Conditioner, Full Root Lift, and Perfect hair Day (PhD) Shampoo. |
| Product Line Specialization | Volumizing, Smoothing, Curl Defining, Repair, Moisture, Scalp Care | Specializes in volumizing, smoothing, curl defining, and damage repair. |
| Scent Profile | Floral, fruity, or fragrance-free options available | Some products have a Tahitian paradise scent or a light citrusy scent. Some reviewers have noted a strong floral or chemical scent. |
| Packaging Material and Sustainability | Uses recycled materials in most packaging, FSC certified secondary packaging, minimum 30% PCR in HDPE bottles | Committed to reducing virgin plastic use by 50% and increasing post-consumer recycled material by 50% in global plastic packaging by 2025. Partners with TerraCycle. Offers refillable pouches for some products. |
| Price Point | Mid-range | Mid-range to luxury brand. |
| Availability | Online, department stores (Nordstrom), retailers (Sephora, Ulta), salons | Available online, in department stores, and in salons. |
| Reported Pros | Suitable for all hair types and textures, Offers specialized lines for various hair concerns, Formulated with natural ingredients, Sulfate-free, paraben-free, and silicone-free, Cruelty-free certified, Many vegan options available, Uses recycled materials in packaging, Generally well-received scent profiles (floral, fruity), Effectively cleanses hair and scalp without stripping natural oils (according to some reviewers), Improves hair health and appearance (smoother, shinier, more full - according to some testers) | Addresses specific hair concerns like frizz, damage, and volume, Leaves hair feeling light, soft, and clean, Helps hair stay cleaner longer, Can improve hair's overall health and appearance, Offers refillable pouches to reduce plastic waste, Suitable for those with a sensitive scalp, Different collections cater to every hair type |
| Reported Cons | Some users have experienced build-up, Some products contain fragrance, which may be a concern for those with sensitivities, Some users have reported scalp irritation, itchiness, or flakiness, May be expensive compared to drugstore alternatives, Effectiveness varies depending on hair type and styling routine | Some users have noted a strong floral or chemical scent that they did not enjoy, Some users feel that there are more affordable options available. |