Kroger is a better choice for customers prioritizing fresh produce, meat quality, and organic options, while Walmart is preferable for those seeking the lowest prices and convenience. Customer service and store cleanliness are inconsistent across both retailers.
| Attribute | Kroger | Walmart Supercenter |
|---|---|---|
| Price Competitiveness | Competitive pricing strategies, weekly ads, loyalty program, price matching, targeted digital coupons, monitors competitor pricing. | Known for low prices, often 8-27% lower than traditional supermarkets. |
| Fresh Produce Quality | Generally considered better than Walmart's, aims to ensure fresh food is available through its stores and eCommerce channels. | Varies by location; some reviews indicate lacking quality, but Walmart is working to improve. |
| Meat and Seafood Selection & Quality | Better meat selection and quality compared to Walmart. | Meets FDA standards; some customers find cuts fattier. |
| Organic and Natural Food Options | Variety of organic and natural items, including gluten-free, wheat-free, and dairy-free options. Simple Truth line offers affordable organic options. | Offers organic produce since 2014; availability may be limited. |
| Store Cleanliness and Organization | Focusing on improving store layout. | Varies by location; some customers appreciate cleanliness, others note messy aisles. |
| Availability of Store-Brand Products | Private label brands like Simple Truth and Private Selection offer high-quality, cost-effective alternatives. Over 900 new private label items were introduced in 2024. | Variety of private-label offerings like Great Value and Spring Valley. |
| Bakery and Deli Offerings | Reformulating select private label deli and bakery items to improve flavor, freshness, and packaging. Offers a variety of bakery items, including cakes, cookies, donuts, and bread. | Available at Walmart Supercenters. |
| Pharmacy Services | Offers prescription fulfillment, immunizations, medication synchronization, and specialty pharmacy services. Provides immunizations, digital refills, and pharmacist consultations. | In-store and online pharmacies; discount brand-name and generic prescriptions; specialty pharmacy services are URAC accredited. |
| Customer Service Quality | Working to improve customer experience through in-store execution and convenient delivery options. | Varies; some customers report rude staff, others praise helpful employees. |
| Convenience of Location | Vast network of stores across the United States. | Located in many communities, often near other attractions. |
| Online Ordering and Delivery Options | Offers online ordering services with options for delivery and free pickup. Uses both its own associates and third-party services like Instacart for delivery. | Offers online ordering with pickup and delivery; express delivery available in select locations. |
| Fuel Rewards Program | Offers a fuel points program where customers earn points for every dollar spent, which can be redeemed at Kroger Fuel Centers and participating Shell locations. | Fuel stations at some locations; Walmart+ members receive savings on fuel. |