Amazon Fresh is better for those prioritizing online convenience, a wide selection, and good customer service, while Costco is a better choice for those seeking bulk discounts and high-quality private-label products, provided they are willing to pay a membership fee and buy in large quantities.
| Attribute | Amazon Fresh | Costco Wholesale |
|---|---|---|
| Price Competitiveness | Aims to offer low, competitive prices, with weekly deals and discounts. Prices can be similar to or slightly more expensive than traditional grocery stores, but 5-10% cheaper than Whole Foods. | Known for competitive prices on bulk items. |
| Product Variety | Over 500,000 products, including produce, meat, dairy, pantry items, and household goods. Offers national brands, Amazon brands, and Whole Foods Market products. | Wide variety of products (including appliances, groceries, and electronics). |
| Fresh Produce Quality | Sources produce from registered farmers and collection centers, with quality inspections. Produce is sorted, graded, and packed in temperature-controlled fulfillment centers. Quality is generally good but can be inconsistent. | Some reports of produce quality issues and spoilage. |
| Meat and Seafood Quality | Offers a selection of meat and seafood, but the meat selection can be limited and expensive. | Premium cuts of beef and chicken. |
| Organic Selection | Sizable organic selection, including Whole Foods items. Includes specialty food categories like organic and gluten-free. | Expanded organic selection. |
| Store Layout and Cleanliness | Modern, clean, and well-organized layout with wide aisles and clear signage. Some stores have "Ask Alexa" kiosks. | Clean and well-organized stores. |
| Customer Service | Known for good customer service and is quick to correct any issues with orders. | Exceptional customer service. Some negative customer service experiences reported, particularly regarding online orders and returns. |
| Online Ordering and Delivery Options | Grocery delivery and pickup service offered by Amazon. Customers can order online via the Amazon app or website. Offers attended and unattended delivery options. Fast and reliable delivery. Delivery is free for orders over a certain threshold ($35 or $50 depending on location). | Offers online ordering with delivery options. |
| Private Label Brands Quality | Offers various private label brands, including Happy Belly, Fresh Brand, and 365 by Whole Foods Market. Aims to offer good quality at competitive prices. | High-quality Kirkland Signature private-label products. |
| Bulk Buying Options | Does not offer bulk sizing. | Costco is a membership-only warehouse club known for competitive prices on bulk items. |
| Return Policy | Grocery items and alcohol are generally not returnable but may be refunded or replaced. Standard return policy allows returns within 30 days of receipt at various drop-off locations. | Lenient return policy with a 100% satisfaction guarantee. |
| Membership Requirements & Fees | Available to Amazon Prime members. No extra fee for Amazon Fresh for Prime members. A delivery fee may apply for orders under a certain threshold. | Requires a membership fee. |
| Prices | Not available | Not available |
| Ratings | Not available | Not available |