InsideTracker is ideal for individuals seeking data-driven, personalized nutrition plans with scientific backing, while Infarm is suitable for consumers and businesses looking for ultra-fresh, sustainable produce with a focus on environmental impact.
| Attribute | Personalized Nutrition Plans (InsideTracker) | Vertical Farming Produce (Infarm) |
|---|---|---|
| Personalization Level | Provides personalized nutrition plans based on blood biomarkers, DNA, lifestyle habits, and wearable fitness tracker data, delivering personalized optimal zones for each biomarker. | Infarm can personalize its farms to each customer's needs, growing different varieties for different supermarket locations or tailoring the flavor of the produce to better suit the taste palate of a customer's clientele. They also provide personalized recommendations in 2024, leading to a 15% increase in customer retention. |
| Nutritional Testing Method | Uses blood testing to measure biomarkers and DNA testing via cheek swab to analyze genes related to blood biomarkers. | Infarm utilizes data analytics and IoT (Internet of Things) to continually advance its operations. Their cloud-connected farming network collects data from lab-grade sensors, enabling continuous improvement of growing conditions. They monitor over 50,000 data points throughout a plant's growth cycle, relaying this information to the cloud to remotely adjust parameters and optimize farming conditions. |
| Data Privacy Policies | Fully HIPAA compliant and SOC2 Type II certified, encrypting, obfuscating, anonymizing, and de-identifying data with best-in-class practices. | FAO places a high priority on safeguarding the confidentiality and privacy of data within its InFARM platform through the implementation of FAO's Terms and Conditions and Data Protection and Privacy notice. InFARM ensures data privacy through secure, role-based access. Countries participating in InFARM can choose to keep their data private or share selected data publicly. |
| Plan Customization Options | Action Plan is customizable, allowing selection of recommendations that fit lifestyle and main goal to improve well-being. | Infarm provides individual modules that can grow herbs, lettuce, fruits, and vegetables. Their modular farming units are designed for adaptability and scalability to meet diverse customer needs. |
| Scientific Backing | Founded by experts from Harvard, MIT, and Tufts, synthesizing peer-reviewed studies and AI technology to create personalized recommendations. | Infarm's model is based on hydroponics and patented modular 'growth trays' and energy tech. They were inspired by NASA's biofarming methods and sustainable design. |
| Customer Support Quality | Easily accessible, friendly, and fast customer support via live chat, phone, or email. | Infarm's team is on-site to better understand the commercial dynamics of each plant, allow chefs and customers to taste and discover their produce, and offer new varieties depending on demand. |
| Accessibility | App allows you to evaluate your health, view your wellness recommendations, and track your progress. | Infarm places its vertical farming modules in restaurants, grocery stores, and schools, allowing customers to directly harvest their produce. They aim to make fresh and nutritious food accessible globally. |
| Variety of Produce Offered | Not available | Infarm provides individual modules that grow herbs, lettuce, fruits and all types of vegetables. They offer over 65 varieties, from Italian Basil to Crystal Lettuce, to Peruvian Mint or Wasabi Rucola. |
| Produce Freshness | Not available | Infarm aims to bring nutritious produce so fresh it is still living, to consumers right at the point of sale. By eliminating the distance between farm and fork, they offer produce that retains all of its nutrients and therefore has an intense natural flavor. Their system ensures a consistent supply, no matter the season, and creates a unique and impactful customer experience. |
| Environmental Impact | Not available | Infarm uses 95% less water and 75% less fertilizer than traditional farms. Their method eliminates 90% of the transportation burden and they use no pesticides. Infarm's vertical farming systems use 95% less water than traditional agriculture, reducing food miles and promoting local production. |
| Technological Innovation | Platform synthesizes peer-reviewed studies and AI technology to create personalized recommendations. | Infarm pairs vertical farming with IoT technologies and machine learning to offer an alternative food system. They combine highly efficient vertical farms with IoT technologies and machine learning. Their farms are controlled remotely using sensors and a centralized, cloud-based platform. |
| Price | $29 to $699 (various plans). Membership: $149 annually. Ultimate Plan: $589 - $699+. Essentials Plan: $189 - $200+. Advanced Plans: $689 - $900+. DNA Kit: $249. InnerAge 2.0: $249. Blood Results Upload: $119. DNA Results Upload: $29. Payment options through Affirm. | Retailers set the price for the products. |