Amazon Fresh is better for larger grocery orders and a wider selection, while GoPuff excels in quick delivery of smaller, immediate needs. Both services have trade-offs in terms of produce quality and order accuracy, so choose based on your priorities.
| Attribute | Amazon Fresh | GoPuff |
|---|---|---|
| Delivery Speed | Same-day delivery in select locations, attended and doorstep delivery options, 6-hour delivery windows in some areas. | Delivers in minutes, often within 30 minutes or less. Some deliveries reported as fast as 15 minutes. |
| Delivery Fees | Vary based on order total and location, service fees for orders under $150 for Prime members, reduced fees for 6-hour delivery windows, tipping optional. | Typically around $2.95, with an additional $2.95 fee for orders containing alcohol, tobacco, or vaping products. FAM members may have free delivery with a minimum order. |
| Product Selection | Over 500,000 products, including household items, local, organic, and seasonal groceries, fresh produce, dairy, meat, seafood, packaged items, frozen foods, Amazon brands (Happy Belly, Fresh Brand, 365 by Whole Foods Market), local and national brands. | Wide variety including snacks, drinks, groceries, household essentials, cleaning supplies, and alcohol (where available). Caters to different needs, including students and healthy meal plans. |
| Freshness of Produce | Inconsistent quality, temperature-controlled networks, six-point quality checks, insulated recyclable bags. | Inconsistent produce quality reported. Some drivers have expressed concern about the quality of produce. |
| Grocery Prices | May be higher than large grocery chains, comparable to specialty stores like Whole Foods Market, cheaper Amazon brand (Happy Belly). | Sometimes comparable to or slightly higher than those in physical stores. FAM members can access lower prices on certain items. |
| Availability of Household Essentials | Wide selection. | Carries a range of household essentials. |
| Organic Options | Selection of organic items, Whole Foods Market products (365 line). | Offers organic options. FAM members can buy a dozen organic eggs for $2. |
| User-Friendliness of App/Website | Convenient and easy to use. | App praised for its user-friendly interface, described as simple and clean. |
| Accuracy of Order Fulfillment | Issues with missing items, damaged goods, and incorrect substitutions, quick corrections. | Some users report missing items or substitutions. Claims for missing items generally must be made within 12 hours of delivery. |
| Customer Service Responsiveness | Good customer service, quick to correct order issues, efficient refunds, potential inefficiency during busy times. | Customer support described as responsive by some users, but some reviews indicate issues. |
| Geographic Availability | Select cities for Amazon Prime members, 64 stores in the U.S. as of July 2025, London and some cities in Germany, expanding same-day delivery. | Delivers to over 1,000 cities across the U.S., U.K., and France. Locations nationwide. |
| Special Offers and Discounts | Various discounts and promotions, exclusive Prime member discounts, coupons, potential free same-day delivery for new customers. | Provides various discounts and deals, including new user discounts, Puff Points rewards program, and weekly deals for FAM members. |