Personal Capital Wealth Management is better suited for high-net-worth individuals seeking comprehensive financial planning, portfolio customization, and tax-loss harvesting. SoFi Automated Investing is a more accessible option for beginners with lower investment amounts and a preference for straightforward, low-cost automated investing with access to financial advisors.
| Attribute | Personal Capital Wealth Management | SoFi Automated Investing |
|---|---|---|
| Account Management Fees | 0.89% for the first $1 million, 0.79% for $1 million to $3 million, 0.69% for $3 million to $5 million, 0.59% for $5 million to $10 million, 0.49% for amounts over $10 million | 0.25% annual management fee |
| Minimum Investment Amount | $100,000 | $50 |
| Investment Options | ETFs, Individual stocks (at least 60 for equities), Bonds, May include options for socially responsible investing. Wealthier clients may have access to direct equity investments and private equity. | Portfolios built with ETFs, including stocks, bonds, and alternative assets (e.g., real estate and multi-strategy funds) in some portfolios |
| Tax-Loss Harvesting | Yes | No |
| Financial Planning Services | Retirement planning, Investment strategy coaching, Investment checkups, Advice on home buying, Analysis of employer retirement plans | Yes |
| Access to Financial Advisors | Clients have access to human financial advisors. Dedicated financial advisor for clients with $200,000 to $1 million. Financial advisors provide personalized wealth management advice online. | Yes, at no additional cost. SoFi Plus members may have unlimited access to CFP meetings. |
| Account Types Supported | Roth IRA, Traditional IRA, Taxable accounts | Individual and joint taxable accounts, Traditional, Roth, and SEP IRAs, Rollover IRAs |
| Mobile App Availability and Features | Yes, Personal Capital has mobile apps for iOS and Android. The apps offer features such as: Net worth tracking, Budgeting tools, Cash flow analysis, Investment portfolio monitoring, Retirement planning tools | Yes, allows you to manage your investments alongside other SoFi products |
| Customer Support Channels and Responsiveness | Email, Phone, Speak with your advisor | Phone support (weekdays, specific hours), Online chat (available, may require account validation) |
| Portfolio Customization Options | Yes, portfolios can be customized based on your goals, risk tolerance, and preferences. Customization can include: Specific asset allocations, Socially responsible investing options, Exclusion of individual stocks, Replacement ETFs or stocks, Special tax-influenced strategies | Select from three portfolio themes: Classic, Classic with Alternatives, and Sustainable. Adjust risk level. Cannot select individual ETFs or stocks. |
| Security Measures and Insurance | Bank-level encryption (256-bit AES encryption), secure servers, multi-factor authentication, strict internal access controls | SIPC insurance |
| Educational Resources and Tools | Yes, Personal Capital offers financial literacy resources and tools such as a 401(k) fee analyzer. | Educational articles and videos |