Fidelity Go is a better choice for beginners or those with smaller account balances who want a low-cost, hands-off investment solution. Betterment Premium is more suitable for high-net-worth individuals who want access to financial advisors, tax-loss harvesting, and SRI options, and are willing to pay a higher advisory fee.
| Attribute | Fidelity Go | Betterment Premium |
|---|---|---|
| Minimum investment amount | $0 to open an account, $10 to start investing. | $100,000 |
| Annual advisory fee | $0 for balances under $25,000; 0.35% for balances of $25,000 or more. | 0.65% |
| Investment portfolio composition | Invests in a combination of Fidelity Flex mutual funds holding domestic stocks, foreign stocks, bonds, and short-term investments. Allocation ranges from 20% equity/80% bonds to 100% stocks. | Standard portfolio of globally diversified stock and bond ETFs, Income-focused all-bond portfolio of BlackRock ETFs, "Flexible Portfolio" with asset classes weighted according to user preferences, Goldman Sachs Smart Beta portfolio, Socially Responsible Investing (SRI) portfolio, U.S.-focused portfolio |
| Tax-loss harvesting strategy | Not offered. Prioritizes tax-advantaged investments like municipal bonds in taxable accounts. | Yes. Betterment offers Tax Loss Harvesting+ |
| Access to financial advisors | Limited to clients with account balances over $25,000. Access to unlimited 30-minute coaching calls with trained advisors. | Unlimited access to a team of CFP professionals via phone and email. Advisors are available Monday to Friday, 10:00 a.m. to 7:30 p.m. Eastern. |
| Account types supported (e.g., IRA, Roth IRA, taxable) | Taxable accounts (individual and joint), Traditional IRA, Roth IRA, Rollover IRA, Health Savings Account (HSA). | Individual and joint nonretirement accounts, Roth, traditional, rollover, and SEP IRAs |
| Goal setting and planning tools | Allows setting up savings goals. Access to Fidelity's broader suite of financial tools. Offers a financial wellness section on the dashboard. | Goal-setting tools are available, and each goal can be monitored separately. Betterment prompts you to connect external accounts to have a complete picture of your assets. |
| Mobile app availability and features | Available on iOS and Android through the main Fidelity app. Offers similar functionality to the desktop experience. Users can trade stocks, ETFs, and mutual funds. | Yes. Betterment's mobile app is designed to complement the online portal experience and has high user scores. |
| Socially responsible investing (SRI) options | Not available. | Yes |
| Customer support channels and availability | Phone lines are open 24/7. Live chat is available on weekdays from 8 a.m. to 10 p.m. ET and weekends from 9 a.m. to 4 p.m. ET. Virtual assistant and email support are available 24/7. | Priority customer support with faster response times for Premium members, Phone and email support, Live online chat during customer service hours |
| Portfolio rebalancing frequency | Rebalancing is triggered when the investment allocation drifts outside certain parameters based on the assigned portfolio. Rebalancing is done as needed based on market fluctuations. | Automatic rebalancing is included. Betterment rebalances when a client's portfolio deviates from its target allocation. Rebalancing is triggered by cash flows or when the portfolio drifts from its allocation. |
| Withdrawal and deposit flexibility | No penalties for withdrawals. For taxable accounts, you can deposit as much as you | No minimum deposit requirement for digital portfolio management. No fee for cash for cash withdrawals. |