Fidelity Go is a better option for investors with lower initial capital and those seeking a lower advisory fee and 24/7 customer support. Ellevest Premium is more suitable for investors with a higher net worth who desire comprehensive financial planning services, ESG investing options, and access to financial advisors, particularly women advisors.
| Attribute | Ellevest Premium | Fidelity Go |
|---|---|---|
| Minimum Investment Amount | $50,000 (subject to reduction at Ellevest's discretion) | $0 to open an account, $10 to start investing. |
| Annual Advisory Fee | 0.50% of assets under management | $0 for balances under $25,000; 0.35% per year for balances of $25,000 or more. |
| Investment Strategy | Globally diversified, personalized to goals, time horizon, current financial assets, and earning power. Options include Ellevest Impact portfolios (ESG investing) or traditional portfolios. Strategic asset allocations favor value over growth stocks and U.S. stocks over international stocks. | Offers strategies from conservative to aggressive. Most conservative: targets 20% stocks and 80% bonds and short-term investments. Most aggressive: targets 100% stocks. No socially responsible investing (SRI) options. |
| Account Types Supported | Individual investment accounts, traditional IRAs, Roth IRAs, and SEP IRAs | Taxable accounts, traditional IRAs, Roth IRAs, rollover IRAs, and HSAs (Health Savings Accounts). |
| Financial Planning Services Offered | Goal-based investment plans, retirement planning, access to financial planners (for an additional fee), financial windfall planning, estate and family planning, cash flow analysis, budget analysis, and tax strategies | Goal setting. Financial coaching with advisors for accounts over $25,000. Coaching includes discussions on budgeting, managing debt, and retirement planning. |
| Tax Optimization Strategies | Tax minimization strategies, including investing in tax-efficient municipal bonds for taxable accounts and corporate/government bonds in tax-deferred retirement accounts. Does not offer tax-loss harvesting at the basic level. | Prioritizes tax-advantaged investments (e.g., municipal bonds) in taxable accounts. Does not offer tax-loss harvesting. |
| Access to Financial Advisors | Available to Premium clients. All financial advisors are women, fiduciaries, and Investment Advisor Representatives; the majority are either CFPs or CFAs. | Unlimited 30-minute coaching calls for accounts with balances of $25,000+. |
| Investment Options | Low-cost ETFs from various asset classes. Access to mutual funds and alternative investments for eligible clients. | Fidelity Flex mutual funds. These funds include domestic stocks, foreign stocks, bonds, and short-term investments. |
| Mobile App Availability and Features | As of February 25, 2025, Ellevest no longer supports its iOS and Android mobile applications. Users can access their accounts through the Ellevest website. | Available on Android and iOS. |
| Account Security Measures | Encryption, network monitoring, secure software development, two-factor authentication, strict password requirements, fiduciary duty to safeguard personal information, and SIPC insured up to $500,000. FDIC insured up to $250,000 through Coastal Community Bank. | Not specified in the search results. |
| Educational Resources Provided | Tips, videos, and articles within the app and on their website. Free, live workshops online and a weekly newsletter with financial news and advice. | Online planning tools are available to all customers. A financial wellness section is available on the dashboard. Target Tracking feature to set goals and monitor progress. |
| Customer Support Availability | Via email at support@ellevest.com or submit a support ticket from the Help Center. | 24/7 phone support, Live chat during extended business hours, Virtual assistants, email, and social media support, Fidelity Investments subreddit. |