Betterment Premium is suitable for high-net-worth individuals seeking comprehensive financial planning and SRI options. Fidelity Go is better for beginners with limited capital looking for a low-cost, hands-off investment solution.
| Attribute | Betterment Premium | Fidelity Go |
|---|---|---|
| Minimum investment amount | $100,000 | $0 to open an account, $10 to start investing. |
| Annual advisory fee | 0.65% | $0 for accounts under $25,000; 0.35% for accounts of $25,000 or more. |
| Investment portfolio options | Core Portfolio (diversified ETFs across 12 asset classes), Socially Responsible Investing (SRI) options (Broad Impact, Climate Impact, and Social Impact portfolios), Flexible Portfolios (adjust asset allocations and access additional asset classes like commodities and REITs), Crypto Investing (Bitcoin and Ethereum ETFs) | 14-16 pre-built portfolios based on goals and timeline. Investments in Fidelity Flex mutual funds. Portfolios include domestic stocks, foreign stocks, bonds, and short-term investments. Range from conservative (20% stocks, 80% bonds/short-term) to aggressive (100% stocks). |
| Tax-loss harvesting | Yes, automatic tax-loss harvesting | Not offered. Instead, Fidelity Go prioritizes tax-advantaged investments like municipal bonds in taxable accounts. |
| Financial planning tools | Goal-setting tools | Goal-setting, Retirement planning resources, Financial calculators, Fidelity’s planning tools and apps, Financial wellness section on the dashboard. |
| Access to financial advisors | Unlimited access to a team of Certified Financial Planners (CFPs) via phone and email. Advisors are available Monday to Friday, 10:00 a.m. to 7:30 p.m. Eastern. | Unlimited 30-minute coaching calls for accounts over $25,000. Financial advisors can discuss budgeting, debt management, and retirement planning. |
| Account types supported (e.g., IRA, Roth IRA, taxable) | Individual and joint taxable accounts, Roth, traditional, inherited, rollover, and SEP IRAs, Trust accounts, 529 plans (through Betterment at Work), Cash Reserve and Checking accounts | Individual and joint taxable accounts, Roth, traditional, and rollover IRAs, SEP IRAs, Health savings accounts (HSAs). |
| Socially responsible investing (SRI) options | Broad Impact (invests in ETFs based on environmental, social, and governance (ESG) factors), Climate Impact (focuses on companies supporting green projects and low-carbon initiatives), Social Impact (invests in companies promoting gender diversity and minority employment) | Not offered. |
| Automatic rebalancing | Yes, portfolios are monitored daily and automatically adjusted | Yes, portfolios are monitored and rebalanced when they drift outside set parameters. Rebalancing is managed by Fidelity Go, with no option to request a rebalance. |
| Goal-setting features | Yes, Betterment suggests goals and recommends target asset allocations | Savings goals can be set during account creation. Goals include retirement, large purchases, and general investing. Fidelity Go offers challenges to help users reach their goals faster. |
| Mobile app availability and features | Yes | Available on Android and iOS. Access to goal setting and progress features. Access to articles, market updates, and live chat/phone support. |
| Customer support channels and availability | Phone support (Monday-Friday, 9 a.m. - 6 p.m. Eastern time), Email support | FAQ page and virtual assistant, Live chat (weekdays, limited hours), Phone lines (24/7). |