Fashion retailers: Lululemon vs. Nordstrom
Quick Verdict
Lululemon is the preferred choice for customers specifically seeking high-quality activewear with a focus on performance and style. Nordstrom is better suited for customers seeking a broader range of products and services, excellent customer service, and a flexible return policy.
- Lululemon specializes in premium activewear with a focus on comfort, durability, and stylish designs, while Nordstrom is a high-end retailer offering a wide range of products and services.
- Lululemon has a 30-day return policy, while Nordstrom handles returns on a case-by-case basis, generally without time limits.
- Both brands are focusing on sustainability, with Lululemon aiming for 100% sustainable materials by 2030 and Nordstrom aiming to divert 80% of waste from landfills by 2030.
- Both brands offer loyalty programs, with Lululemon providing early access and exclusive perks, and Nordstrom offering points for every dollar spent.
Key features – Side-by-Side
| Attribute | Lululemon | Nordstrom |
|---|---|---|
| Price Range | Premium, leggings typically cost between $75 and $85. | High-end retailer with a mix of mid-range and luxury brands. |
| Product Quality | High-quality activewear with exceptional comfort and durability. Key fabrics include Luon, Luxtreme, Nulu, and Everlux. | Known for providing high-quality products. |
| Size and Fit Accuracy | Generally accurate, aligning with size guides. Bras, dresses, swimsuits, shorts, and jackets may run small. Consider fabric stretch and compression. | Working with brands to offer a wider range of sizes (0-2 and 14-18) to fill gaps in standard sizing. |
| Return Policy | 30-day return window for unworn, unwashed items with original tags. Shoes can be returned even if worn within 30 days with original box and proof of purchase. | Handles returns on a case-by-case basis, aiming for customer satisfaction. Generally do not have time limits for returns. Returns can be made in-store or by mail. Some items, like special occasion dresses or altered clothing, may not be returnable. |
| Customer Service | Via live chat, phone (1-877-263-9300), and email (gec@lululemon.com). Live chat available during specific hours. | Known for excellent customer service. Offers various support channels, including phone, email, and live chat. |
| Brand Reputation | Strong reputation for stylish and high-quality activewear. | Respected and well-known brand in the retail industry. |
| Sustainability Practices | Aims for 100% sustainable materials by 2030. Uses less water, innovates sustainable materials, and encourages product reuse. Uses recycled materials and renewable energy in owned facilities. | Sustainability goals include reducing greenhouse gas emissions, increasing the use of recycled materials, and reducing waste. Aims to have 80% of waste diverted from landfills and 100% of packaging reusable or recyclable by 2030. |
| Inclusive Sizing | Sizes 0-20 for select styles. | Working to be more inclusive by offering a broader range of sizes and integrating all sizes together. |
| Shipping Options and Speed | Standard (2-7 business days), Priority (2-6 business days). Shipped on business days only. | Offers free shipping and free returns. Expedited shipping options are available for items in a warehouse. Offers same-day delivery in some areas for a fee. |
| In-store Experience | Wellness destination with sensory elements, in-store classes and events. Some stores have cafes and tailoring services. | Enhances the in-store experience with amenities like lounges and refreshments. Offers personal stylists and tailoring services. |
| Online Shopping Experience | User-friendly website with personalized content and omnichannel shopping options. | Website and app allow customers to check inventory, reserve items, and access personalized recommendations. Offers livestream shopping events. |
| Loyalty Program Benefits | Early access to product drops, exchanges or credit on sale items, receipt-free returns, hemming, partner perks, exclusive events and workout classes. | The Nordy Club is Nordstrom's loyalty program, offering points for every dollar spent. Members can earn Nordstrom Notes (store credit), receive free alterations, and gain early access to sales and events. |
Overall Comparison
Lululemon: Leggings $75-$85, 30-day return. Nordstrom: 80% waste diverted from landfills by 2030, free shipping and returns.
Pros and Cons
Lululemon
Pros:
- High-quality activewear
- Exceptional comfort
- Durable fabrics (Luon, Luxtreme, Nulu, Everlux)
- Generally accurate sizing
- 30-day return policy
- Strong brand reputation
- Sustainability efforts (aims for 100% sustainable materials by 2030)
- Expanding inclusive sizing (0-20 for select styles)
- User-friendly website
- Loyalty program benefits (early access, exchanges, receipt-free returns, hemming)
Cons:
- Higher price range
- Some customers report declining quality
- Sizing may run small for bras, dresses, swimsuits, shorts, and jackets
- Inconsistent customer service experiences reported
- Criticism regarding inclusivity (limited size range)
- Faces challenges in supply chain emissions and plastic waste reduction
- Negative experiences with unhelpful or snobby employees reported
Nordstrom
Pros:
- Wide range of products and services
- Excellent customer service
- Flexible return policy
- Free shipping and returns
- Loyalty program with various perks
- Sustainability goals
- Inclusive sizing efforts
- Enhanced in-store experience
- Convenient online shopping experience
Cons:
- No major disadvantages reported.
User Experiences and Feedback
Lululemon
What Users Love
- Comfortable fabrics
- Durable materials
- Stylish designs
- Good fit (generally)
Common Complaints
- Declining quality reported by some customers
- Inconsistent sizing for certain items
- Inconsistent customer service
- Limited inclusive sizing
Value Perception
- Premium price point
- Price may be justified by quality and durability (for some)
Nordstrom
What Users Love
- No highlights reported.
Common Complaints
- No major complaints reported.
Value Perception
- No value feedback reported.