ASOS vs. Amazon Fashion – Detailed Comparison
Quick Verdict
Amazon Fashion is a better option for consumers looking for a wide selection of brands and price points, while ASOS is a better choice for those seeking trendy styles for a younger demographic. However, customers should be aware of the potential for variable clothing quality and shipping times on Amazon Fashion.
- Amazon Fashion offers a broader range of brands and price points, while ASOS focuses on fashion-forward styles for a younger demographic.
- Amazon Fashion provides free shipping for Prime members and a 30-day return policy, while ASOS has its own shipping and return policies.
- Both platforms offer size inclusivity, including plus-size options.
- Clothing quality and shipping times can vary on Amazon Fashion, while ASOS is generally more consistent in its offerings.
Key features – Side-by-Side
Overall Comparison
ASOS: Not available; Amazon Fashion: Wide price range, 30-day return policy.
Pros and Cons
ASOS
Pros:
- No notable advantages reported.
Cons:
- No major disadvantages reported.
Amazon Fashion
Pros:
- Vast selection of brands including Levi's, Calvin Klein, Adidas, Amazon Essentials, The Drop, Daily Ritual, and Amazon Aware.
- Wide price range from budget-friendly to designer items.
- Free shipping on eligible orders, especially for Prime members.
- 30-day return policy for most items in original condition.
- Increased size inclusivity with plus-size options in 'The Plus Shop' and brands like Savage x Fenty.
- Customer support via phone, chat, and email.
- Easy to find items using search and filter options on website and app.
- Sustainability initiatives including Climate Pledge Friendly program and Amazon Aware brand.
Cons:
- Clothing quality can vary significantly.
- Shipping times can vary depending on the seller and item.
- Customer service responsiveness and helpfulness can vary.
User Experiences and Feedback
ASOS
Common Complaints- No major complaints reported.
Value Perception- No value feedback reported.
Amazon Fashion
What Users Love- Hassle-free return process for eligible items.
- Fast and reliable shipping for Amazon Prime members.
- Efforts to standardize apparel sizes using AI and customer feedback.
Common Complaints- Inconsistent clothing quality across different brands.
- Variable shipping times depending on the seller and item.
- Responsiveness and helpfulness of customer service can vary.
Value Perception- Affordable basics available through Amazon Essentials.
- Good quality relative to price for brands like Kirundo and Merokeety.