Both Walmart Marketplace and Shopify offer comprehensive e-commerce solutions with features for listing setup, inventory management, marketing, analytics, customer service, shipping, scalability, and app store integration. Walmart Marketplace provides specific commission fee details and emphasizes third-party tool integrations, while Shopify offers built-in SEO features and integrates with various marketing platforms. The choice between the two depends on specific business needs and preferences.
| Attribute | Walmart Marketplace | Shopify |
|---|---|---|
| Commission Fees | Referral fees range from 6% to 15% depending on the product category. No monthly subscription, listing, or item setup fees. | Shopify is an e-commerce platform that offers various features for online stores, including commission fees |
| Payment Processing Options | Payoneer and Hyperwallet for US-based sellers. Payments disbursed approximately every 14 days. | Shopify is an e-commerce platform that offers various features for online stores, including payment processing options |
| Seller Support Quality | Seller Center, Help Center, support cases, and live chat. | Shopify has a dedicated support team available to help with technical issues or guidance. |
| Listing Setup Complexity | Tools and listing quality dashboard available. Products can be listed through bulk upload, API, or solution providers. | Shopify allows you to upload product details and manage inventory. The platform offers a bulk upload feature for large catalogs. |
| Inventory Management Tools | Tools for inventory management, real-time syncing and forecasting. | Offers built-in inventory management |
| Marketing & Advertising Options | Walmart Connect offers sponsored search ads, display ads, and video ads. | Integrates with marketing platforms like Facebook and Google Ads. You can also use social media, email marketing, and content marketing to promote your store. |
| Reporting & Analytics Features | Reports and metrics to track sales and performance. Seller Performance Dashboard provides data on operational and customer-centric metrics. | Provides analytics dashboards and reports to review store activity, understand visitors, analyze web performance, and track transactions. |
| Customer Service Policies | Sellers must maintain certain performance standards, including on-time delivery, valid tracking rates, and cancellation rates. | Shopify is an e-commerce platform that offers various features for online stores, including customer service policies |
| Shipping Options & Integration | Simplified shipping settings with customizable shipping templates. | Shopify Shipping offers various options and integrates with major carriers. You can choose services or connect existing accounts. |
| Scalability for Large Catalogs | Platform designed to handle large catalogs. | Shopify is designed to scale and handle large product catalogs. Shopify Plus is available for businesses with extensive needs. |
| App Store & Plugin Ecosystem | Third-party tools like Pacvue and Perpetua can be integrated. | Has an app store with tools for marketing, SEO, inventory management, and analytics |
| SEO Optimization Features | Emphasizes optimizing product listings with relevant keywords. | Offers built-in SEO features |
| Price | Not available | Not available |
| Ratings | Overall: Not available, Performance: Not available | Not available |